Day: 7 November 2023

GenAI figures in most brands’ marketing plans, says new WFA research

Stuart Mitchell

A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI. According to a new WFA survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies. 45% of survey respondents indicated they are already using AI, while one in three (33%) said…

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Nearly 900 pets ‘kept in loving homes’ thanks to Purina and RSPCA partnership

Stuart Mitchell

More than £75,000 of veterinary treatments have already been provided to owners in need thanks to an innovative partnership between the RSPCA and petcare company Purina.  The charity’s frontline inspectorate and Purina have teamed up to help struggling owners through the cost-of-living crisis.  The ‘Better Together Fund’ – which formally launched in October last year – enables RSPCA officers to issue pet care vouchers to members of the public for specific urgent veterinary and pet care treatments, thanks to generous funding from Purina.  Those in receipt of vouchers are identified…

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Airbus to install new fuel-saving sails for maritime operations

Stuart Mitchell

Airbus will equip one of the vessels it uses to transport aircraft subassemblies, chartered from shipowner Louis Dreyfus Armateurs, with a wind-assisted propulsion technology that captures wind energy to generate thrust and, therefore, delivers savings in fuel consumption and CO2 emissions. The eSAIL, developed by the Spain-based firm bound4blue, creates as much as six to seven times more lift than a conventional rigid sail. It consists of a sail-like vertical surface and an electric-powered air suction system that helps the airflow to re-adhere to the sail, generating additional lift and…

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HSBC UK teams up with tennis star to serve financial literacy for children

Stuart Mitchell

New research from HSBC UK has identified a generation of young savers interested in becoming more financially literate. More than half of youngsters (51%) aged 6-14 feel it is important to save money for the future, with 55% aspiring to own a house, according to the survey conducted by YouGov on behalf of HSBC UK. The new insight comes as HSBC UK re-launches its children’s book, ‘Fairer Tales: Princesses doing it for themselves’ in partnership with professional tennis player, Emma Raducanu. The research found six in ten children (61%) said…

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Crisis launches Homelessness Covenant to help employers support those facing homelessness

Stuart Mitchell

Employers across the country are being urged to sign up to a new Homelessness Covenant which will help them to prevent and end homelessness through supportive employment policies. The Covenant – developed by Crisis in partnership with the Department for Work and Pensions (DWP) and the Department for Levelling Up, Housing and Communities (DLUHC) – is a set of pledges employers can take to support people experiencing homelessness in the workplace. Leading businesses including Pret A Manger and Thames Water helped draft the Covenant as members of the advisory board,…

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