Day: 9 December 2023

UK can become a “pioneer of responsible AI innovation” but must boost business uptake and confidence, new research reveals

Stuart Mitchell

Nearly half of SMEs (43%) do not plan to innovate with AI in the next year, largely because of a lack of confidence among business owners in the safeguards in place to protect society — according to new research by the UK’s data and marketing industry trade body. Ahead of the inaugural UK AI Safety Summit, which ran from 1-2 November, the UK Government has been urged by industry to grasp its unique opportunity to become a global pioneer in responsible AI innovation. Of those SMEs who do plan to…

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PRCA and CIPR relaunch annual joint mental health survey

Stuart Mitchell

The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have relaunched their annual joint mental health survey as part of a collaboration designed to address mental health challenges in public relations. Delivered in partnership with Opinium, the survey will help benchmark the industry’s progress on mental health. Last year’s study revealed that PR professionals are significantly less likely to take time off work to rest and recover from poor mental health compared to other UK workers. It found one in five (22%) PR practitioners…

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Nominate your inclusivity icons for the IPA iList 2024

Stuart Mitchell

Are you, or one of your colleagues, a champion of diversity, equity and inclusion striving to change our industry for the better? If so, the IPA would love to hear your story as part of the IPA iList 2024. The IPA iList initiative, in partnership with Campaign, celebrates the role models at all levels in all disciplines who are pushing adland to be best it can be, either from within in the work we create or the way we work together. Nominations for 2024 are now open, and the IPA…

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Documentary series shares stories of women’s survival, hope, and activism

Stuart Mitchell

“It’s a miracle I’m alive”, says Maria Maldonado, from Argentina. Like many women across the world, she has survived years of abuse from an intimate partner. One in three women experience physical or sexual violence at least once in their life, a figure that has remained largely unchanged over the last decade.  UN Women’s new documentary series “UNSILENCED: Stories of Survival, Hope and Activism”, aims to shed light on such violence against women and girls, while also presenting solutions and advocating for action.  Documentary series shares stories of women’s survival,…

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National Trust issues key manifesto asks to protect nature and heritage for everyone

Stuart Mitchell

The National Trust’s Director-General Hilary McGrady has recently outlined the three minimum requirements any future Government should commit to, so the future of nature and heritage can be secured for everyone. The Trust has 5.7m members and cares for over five hundred historic buildings, 250,000 hectares of land and over 780 miles of coastline around England, Wales and Northern Ireland. It was established more than 128 years ago for the promotion and preservation of nature and heritage for everyone. Hilary McGrady said: “The next general election will have a profound…

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