Day: 13 December 2023

This Girl Can launches winter safety campaign

Stuart Mitchell

Sport England’s award-winning This Girl Can campaign took to the streets of central London recently to launch a new initiative aimed at raising awareness of the safety concerns that prevent women from being active outdoors during winter.  #LetsLiftTheCurfew got underway with a 5k run around Westminster as women from running clubs across the capital, including London City Runners, Black Girls Do Run and This Girl Runs, were accompanied by a mobile digital screen displaying quotes from women on how they feel about getting active outdoors as the clocks go back. …

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New UN framework to protect environment from harmful chemicals

Stuart Mitchell

A new global framework to reduce environmental risks from chemicals and waste was adopted at a UN conference in September, with countries committing to phase out the most harmful ones. Agreed at the fifth International Conference on Chemicals Management (ICCM5), in Bonn, Germany, the Global Framework on Chemicals sets concrete targets and guidelines across the lifecycle of chemicals. Inger Andersen, Executive Director of the UN Environment Programme (UNEP), welcomed the new framework. “Everyone on this planet should be able to live and work without fear of falling sick or dying…

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VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

Stuart Mitchell

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s measurement, VIOOH generated 0.28 grams CO2e per ad impression in 2022, well below the Cedara ad platform benchmark of 0.34, which is based on programmatic open…

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Tetra Pak and AB Biotek introduce new opportunities for postbiotic food and drinks

Stuart Mitchell

Tetra Pak recently announced its collaboration with AB Biotek Human Nutrition & Health to introduce a range of innovative postbiotic food  solutions. Postbiotics can be seamlessly integrated in food processing as a powder at the mixing stage of Ultra High Temperature (UHT) products, like beverages, dairy products, ice cream and cheese. This collaboration comes at a pivotal moment for the health and wellness market, which is estimated to grow from today’s $124.26 billion to $232.46 billion by 2030, representing an annual growth rate of 9.33% according to the Global Research and…

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Current climate adaptation funding falls light-years short, says WaterAid as UN publishes its Adaptation Gap Report

Stuart Mitchell

UNEP’s Adaptation Gap Report 2023, published recently, says that underfinanced, underprepared and inadequate investment and planning on climate adaptation leaves world exposed, with progress on climate adaptation slowing when it should be accelerating to catch up with these rising climate change impacts.  In response, Claire Seaward, Global Campaigns Director at WaterAid, said: “Current global funding for climate adaptation measures falls light-years short of where it needs to be. The most vulnerable countries are being forced to pay the bill for a crisis they have done the least to cause. “Adapting to…

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