Day: 20 December 2023

BHF launches free defibrillator scheme to save lives in communities across the UK

Stuart Mitchell

The BHF are urging communities across the UK to apply for a free lifesaving defibrillator from them, supported by fundraising from their charity partner Royal Mail.  There are 220 defibrillator packages available to communities as part of their Community Defibrillator Fund.  The BHF have said that areas with greatest need will be prioritised – those with high deprivation and limited access to defibrillators.  Communities are invited to apply for their free defibrillator on their website here: https://www.bhf.org.uk/defibfunding  The BHF state on their website:  There are over 30,000 out-of-hospital cardiac arrests…

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OAAA Launches 2024 OBIE Awards Call for Entries

Stuart Mitchell

From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 2024 OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: showcasing the most innovative and impactful campaigns of the year that signal the future for the OOH industry.  New categories this year: 3D Anamorphic Digital Holographic & Projection Healthcare Murals Local We’ve also launched the inaugural Student OBIE Awards aimed at identifying the next generation of OOH designers.…

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Record £9.5bn to be Spent During Christmas Advertising Season

Stuart Mitchell

Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Further research conducted by the Advertising Association for this year’s Christmas advertising season revealed nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be…

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UK Advertising Exports reached £15.6bn in 2022

Stuart Mitchell

The latest advertising export figures for 2022 show a 15.5% increase year-on-year to reach an impressive £15.6 billion, cementing the industry’s position as a global powerhouse. These latest figures came ahead of a packed programme for International Trade Week  in November, hosted by the Department of Business and Trade and the UK Advertising Export Group (UKAEG), with events designed to help businesses, large or small, maximise their global growth potential in international markets. To support UKAEG’s work, Julian Douglas, International CEO & Vice Chairman, VCCP, has been appointed as the…

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Among those at Higher Risk for Suicide, Study Finds Key Factors that Drive 988 Lifeline Usage: Someone to Talk to 24/7 and Free Access

Stuart Mitchell

The Ad Council Research Institute, in partnership with the National Action Alliance for Suicide Prevention (Action Alliance) and the Suicide Prevention Resource Center (SPRC), and supported by the Substance Abuse and Mental Health Services Administration (SAMHSA), have released crucial findings about the public’s awareness, perspectives, and current and potential usage of the 988 Suicide & Crisis Lifeline. As part of the collaborative 988 Formative Research Project, the partners are publishing insights and an actionable toolkit that can be used by individuals and organizations in their outreach and messaging efforts about…

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