Day: 24 December 2023

Better Cotton Expands in West Africa with New Côte d’Ivoire Programme

Stuart Mitchell

Better Cotton, the world’s largest cotton sustainability initiative, has announced the opening a new programme in Côte d’Ivoire and committed to supporting 200,000 domestic cotton farmers in its first five years. The new field-level programme will offer training and resources to farming communities across the country, a first step towards helping them produce more sustainable cotton. The Professional Association of Cotton Companies of Côte d’Ivoire (APROCOT-CI) will serve as Better Cotton’s Strategic Partner for Côte d’Ivoire, overseeing efforts to improve the climate resilience and economic outlook of farming communities. APROCOT-CI…

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New research hub will decarbonise the UK shipping industry

Stuart Mitchell

The Maritime Minister Baroness Vere has announced a new maritime research hub to decarbonise the shipping industry and support green economic growth. The new hub was launched in September by Baroness Vere on Clean Maritime Day at London International Shipping Week. The UK-MaRes Hub, led by Durham University, will carry out innovative research in: sustainable marine fuels and their safe use low-carbon power and propulsion systems for shipping decarbonised port operations and infrastructure improved maritime operations vessel efficiency Sustainable shipping Funding for the hub includes £7.4 million from the Engineering…

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Episode 14 of CIPR’s Engage podcast out now; The rise of Spin and Celebrity

Stuart Mitchell

“I think that the day that Victoria Beckham, when she was asked about her ambition with The Spice Girls, and she said that she wants to be more famous than Persil Automatic, I think that was the beginning of the age where celebrities perceived that their collateral, their presence, could be exploited.” Mark Borkowski, Founder of Borkowski The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin and the evolution of 1990s celebrity culture and power.   Hosted by Mark Phillimore, a…

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UNDP Call in Top PR Talent to Tackle Climate Crisis

Stuart Mitchell

The United Nations Development Programme (UNDP) has signed a Memorandum of Understanding (MoU) with the International Communications Consultancy Organisation (ICCO), the global membership body for PR agencies, to take on the climate crisis and tackle persistent communications challenges. UNDP is the largest United Nations agency leading the fight against climate change with 6000 projects across 170 countries. ICCO is a federation of national and international PR membership bodies, with over 3000 agency members across 82 countries. The UNDP’s partnership with ICCO is headlined by the creation of a special Climate…

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MINT pioneers Advertising Resource Management solutions to help brands take full governance of their advertising resources

Stuart Mitchell

Global Software-as-a-Service provider MINT has pioneered an entirely new platform category – Advertising Resource Management (ARM) – utilizing AI-powered automation to transform the way brands manage all advertising resources, workflows, and processes.  While marketing and customer service departments have CRM (Customer Relationship Management) platforms and finance and operations departments have ERP (Enterprise Resource Planning) software, MINT’s founders identified that there was no equivalent solution for businesses that wanted to achieve greater governance, transparency, and efficiency in all of their advertising operations. The current proliferation of channels and advertising formats, coupled…

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