Year: 2023

MINT pioneers Advertising Resource Management solutions to help brands take full governance of their advertising resources

Stuart Mitchell

Global Software-as-a-Service provider MINT has pioneered an entirely new platform category – Advertising Resource Management (ARM) – utilizing AI-powered automation to transform the way brands manage all advertising resources, workflows, and processes.  While marketing and customer service departments have CRM (Customer Relationship Management) platforms and finance and operations departments have ERP (Enterprise Resource Planning) software, MINT’s founders identified that there was no equivalent solution for businesses that wanted to achieve greater governance, transparency, and efficiency in all of their advertising operations. The current proliferation of channels and advertising formats, coupled…

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France: TotalEnergies commits to its employees’ energy transition

Stuart Mitchell

As part of its transition strategy, TotalEnergies is committed to support its 35,000 employees in France in their own ecological transition effort to make their energy consumption or their mobility in their daily lives more sustainable. To this end, TotalEnergies and the Company’s trade union representatives in France (CFDT, CFE-CGC and CGT) have unanimously signed a collective agreement to support employees in their energy transition, whether for their mobility or for their residential purposes. This agreement notably provides the 35,000 employees with an individual “energy efficiency and transition” allowance of…

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CIPR becomes first professional body to achieve National Equality Standard

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has become the first professional body to achieve the National Equality Standard (NES). The global body for the PR profession also becomes the first organisation to be assessed for the work and culture of its volunteer network as well as its employed staff, having volunteered to be assessed on these criteria. The NES is the UK’s leading diversity assessment framework, developed in partnership with the UK government and in collaboration with 20 public and private sector organisations. Over 400 organisations have engaged with…

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New study finds that PR must make itself visible among young talent to tackle global recruitment crisis

Stuart Mitchell

To address a global talent and recruitment challenge within the public relations field, the new report titled ‘Seeking a New Way of Working in the Public Relations Industry – A Global View from Emerging Young Public Relations Professionals’ carried on by the PRCA International University Advisory Group, underscores the need for greater outreach to young individuals prior to their entry into university education. The study took soundings from international PR and communications students to find out their perceptions and expectations of working in the industry. The research found that over…

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New figures reveal the impact of poor mental health provision on those most in need

Stuart Mitchell

The Covid Social Mobility and Opportunities study, released this week, has revealed how young people in some of the most deprived areas of the country are less likely to receive the mental health support they need. Key findings show that: Nearly two in five (39%) young people in the poorest parts of England said they are waiting for, or had not received the mental health support they had applied for, compared to 28% in the most affluent areas.  Those identifying as non-binary+ were more likely to be classified as having…

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