Day: 30 March 2024

Food sector makes measured progress toward aligning with a net zero economy, but more urgent action needed

Stuart Mitchell

A new Ceres analysis of major North American food companies found that the sector, which accounts for one-third of global greenhouse gas emissions, is making measured progress toward aligning with and accelerating the transition to a net zero emissions economy.   Ceres’ Food Emissions 50 Company Benchmark revealed that 37 out of the 50 companies engaged through its Food Emissions 50 initiative have reported their supply chain greenhouse gas emissions and 32 of them have set targets to reduce those emissions – two critical actions that should be the basis of an effective climate…

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Widespread AI usage outstripping professional skills warns the Chartered Institute of Marketing

Stuart Mitchell

Deployment of Artificial Intelligence (AI) across European marketing companies has dramatically increased in the last 12 months, according to the latest European Marketing Agenda report supported by The Chartered Institute of Marketing (CIM). Carried out annually, the report surveys 1,250 CMOs, identifying their top priorities for the year ahead. Last year AI was not recorded as a key topic, yet it now tops the 2024 table of priorities with 44% selecting it as a top three agenda item, ahead of 40% for Digital Marketing and 38% for Customer Experience Management.…

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The Ad Council, Coalition of Health Systems and Hospitals Tackle America’s Most Urgent Public Health Crisis: Gun Violence

Stuart Mitchell

The Ad Council recently announced a new gun violence prevention initiative in collaboration with a coalition of health care leaders to address this urgent public health crisis and its impact on youth. The Ad Council, America’s leading nonprofit driving nonpartisan social change through fully integrated communications initiatives, will lead the development of this new campaign, funded by members of the National Health Care CEO Council on Gun Violence Prevention and Safety. This group of chief executives represents some of the nation’s largest health systems and hospitals that are providing funding,…

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Sustainable Procurement is the Cornerstone for Business Resilience and Growth

Stuart Mitchell

EcoVadis, the leading provider of business sustainability ratings, recently released its 2024 Sustainable Procurement Barometer report. Co-developed with Accenture, the Barometer reveals procurement’s untapped potential to drive business value through sustainable supply chain programs, and transform into a key agent of an organization’s resilience and growth in a rapidly changing world. In the aftermath of the pandemic, combined with business and industry risks (e.g., accelerating climate crisis, cost volatility and more), and increasing regulations, sustainability has emerged as a key force for procurement’s transformation into a central driver of an…

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CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

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