Month: March 2024

The Vegetarian Society Announce New Branding

Stuart Mitchell

The Vegetarian Society, original pioneers of the modern veggie and vegan movement way back in 1847, is proud to announce a bold evolution of its brand. In collaboration with Manchester-based ‘Instruct Studio,’ the charity has embraced a contemporary feel while preserving its rich heritage as the world’s oldest vegetarian and vegan campaigning organisation. Campaigning has always been at the heart of the Vegetarian Society, and now, with an expanded vision, the organisation continues to build a compassionate community driven by a collective desire for a kinder, healthier, and more sustainable…

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Airbus and TotalEnergies Sign a Strategic Partnership in Sustainable Aviation Fuel

Stuart Mitchell

Airbus and TotalEnergies have signed a strategic partnership to meet the challenges of aviation decarbonization with sustainable aviation fuel. In line with the objective of achieving net carbon neutrality of aviation by 2050, this partnership aims to contribute to the reduction of the sector’s CO2 emissions, in which Sustainable Aviation Fuels (SAF) play a key role. SAF supplied by TotalEnergies can reduce up to 90% CO2 emissions over lifecycle compared to their fossil fuel equivalent. The partnership will cover two main areas: TotalEnergies will supply Airbus with sustainable aviation fuel…

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News publishers must innovate to meet shifting Gen Z needs

Stuart Mitchell

Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…

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IPA names Effectiveness Awards 2024 judging panel

Stuart Mitchell

Advertising and marketing experts from the US, Europe and Asia are among the illustrious names on the IPA Effectiveness Awards 2024 judging panel. Chair of Judges Catherine Kehoe will join Convenor of Judges Jo Arden and Deputy Convenor Charlie Ebdy in presiding over the Client, Industry and Technical Panels, which include representatives from some of the world’s leading brands and agencies, as they analyse the Awards submissions ahead of an awards ceremony in October. Please find out more about the judges.  Established in 1980, the IPA Effectiveness Awards have turned effectiveness into…

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Charity Commission stresses independence in five-year strategy

Stuart Mitchell

The Charity Commission for England and Wales has launched its five-year strategy, setting out its core purpose and strategic priorities for 2024-2029. The strategy embeds the regulator’s ambition to be fair, balanced, and independent, in setting out five key priorities for the next five years. The ongoing cost-of-living crisis, and the disruption brought by the pandemic, have tested the resilience of many charities, whilst highlighting their central importance to society – and the strategy says financial resilience will be a central issue in the coming five years. The strategy also…

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