Month: March 2024

89% of consumers say it is important to them that a small business has ethical values, survey reveals

Stuart Mitchell

As consumer awareness grows around the consequences of their buying choices, the focus has turned towards the ethical conduct of enterprises – with particular attention on small and medium-sized businesses (SMEs).  But just how important is it to consumers that the businesses they purchase from are ethical? Money.co.uk business credit card experts surveyed 2,002 consumers to find out. How does an SME’s ethical values affect their customer base? The study found that an overwhelming majority of Brits are committed to buying from ethical businesses (70%). 30% of Brits went even…

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Smokey Bear Celebrates 80th Birthday with New PSA Honoring His Legacy of Wildfire Prevention

Stuart Mitchell

To celebrate eight decades of Smokey Bear, the USDA Forest Service, the National Association of State Foresters (NASF) and the Ad Council are releasing a new public service advertisement (PSA) paying homage to the legacy of the iconic wildfire prevention campaign. Featuring actor Brian Tyree Henry as the new voice of Smokey Bear, the nostalgic film highlights Smokey’s longstanding presence in American culture and critical message that reminds audiences “Only You Can Prevent Wildfires.”   Since 1944, Smokey Bear’s wildfire prevention campaign has been singular in focus: to educate the…

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One in five adults did not act when concerned about a child being abused or neglected

Stuart Mitchell

Almost a third of UK adults (30%) have had concerns that made them think a child may be experiencing abuse or neglect. A You Gov survey of 3,999 adults, commissioned by the NSPCC, also reveals that one in five adults who have had a concern did not take any action. Survey results show that the main barriers that prevented people from acting are: 38% said they weren’t sure what was happening was abuse. 37% said they couldn’t prove it. 32% said they were worried they had got it wrong. 29%…

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Stars support WaterAid campaign to highlight the 200 million hours women and girls lose walking for water daily

Stuart Mitchell

Former Paralympian Ellie Simmonds, actors Amanda Mealing, Dougray Scott and Ariyon Bakare, and presenter Tyler West are leading WaterAid’s thought-provoking Extra Time campaign to highlight the time millions of women and girls lose to water collection and the powerful difference clean water can make. Almost one in ten people around the world do not have clean water close to home, with women and girls shouldering the burden of water collection, often walking up to three hours or more every day. Globally, a staggering 200 million hours are lost by women…

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Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks

Stuart Mitchell

Six charities and causes who are championing the fight against climate change in diverse habitats and communities on the frontline across the world will benefit from Ocean Outdoor’s annual Drops In The Ocean environmental fund. Three UK initiatives and three international charities have been chosen to share advertising space across Ocean’s UK portfolio to promote their work and build public support. Each year, Ocean donates 2% of the Group’s reported revenue to organisations associated with sustainability and the preservation of the planet for current and future generations. The 2024 beneficiaries, chosen…

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