Month: March 2024

PepsiCo Beverages North America announces funding for four additional water replenishment projects driving further progress toward goal of becoming Net Water Positive by 2030

Stuart Mitchell

PepsiCo Beverages North America (PBNA) has announced a commitment to fund four additional water replenishment projects in California and Florida. These four projects aim to advance PepsiCo’s ambitious efforts to achieve their goal to replenish back into the local watersheds more than 100% of the water used at company-owned and third-party sites in high water-risk areas by 2030, part of the company’s broader vision to become Net Water Positive by 2030.  “Replenishing regional water supplies is a crucial element of tracking toward our pep+ (PepsiCo Positive) vision of becoming net…

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Serviceplan Teams up with Central Council of Jews to Launch #StopRepeatingStories Campaign in Response to Surge in Antisemitic Crimes

Stuart Mitchell

Since tension and violence continued to rise across the Middle East, there has been a massive increase in the number of antisemitic crimes in Germany. This is shown by the latest figures presented at the Federal Press Conference shortly before Holocaust Memorial Day. To draw attention to this growing issue, the Zentralrat der Juden in Germany has launched a comprehensive initiative that has received widespread press and social media coverage. Designed and implemented by Serviceplan, #StopRepeatingStories uses AI to demonstrate: “How it starts is reminiscent of those days. How it…

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Co-op pilots’ sustainability payments for British farmers

Stuart Mitchell

Co-op announces pilot scheme to financially reward farmers in its beef supply chain for sustainable farming practices. In partnership with its supplier Dunbia, the leading convenience retailer outlines plans to rapidly decarbonise its supply chain in a new ‘Beef Sustainability Pilot’, which will see farmers rewarded for reducing their impact on the environment. The two-year programme will enable Co-op to monitor the impact of integrating sustainable farming practices within its beef supply base. It will also help to provide accurate emissions data and will inform actions on an integral part…

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Cargill and ENOUGH expand partnership to provide consumers with innovative, sustainable protein options

Stuart Mitchell

Cargill and food tech leader ENOUGH, which produces fermented protein sustainably, are expanding their current partnership to further innovate nutritious and sustainable alternative meat and dairy solutions consumers crave. Cargill is investing in ENOUGH’s most recent (Series C) growth funding campaign and has signed a commercial agreement to use and market its fermented protein.   ENOUGH uses a pioneering technology that enables large-scale sustainable protein production of its signature ABUNDA® mycoprotein. ABUNDA is grown by feeding fungi with sugars from sustainably sourced grain that is then fermented in a natural production…

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Effie Worldwide Partners with NordStella to Launch Effie Saudi Arabia

Stuart Mitchell

Effie Worldwide, the global marketing industry’s pre-eminent effectiveness organization and organizer of the Effie Awards®, has expanded its partnership with NordStella to launch Effie Saudi Arabia. The partnership will create the organization’s first national Effie Awards program in the Middle East. NordStella, part of Akama Holding, is also the organizer of the MENA Effie Awards, the regional Effie Awards program that has been successfully recognizing and celebrating the most effective marketing efforts across the Middle East & North Africa, since 2009. While work that ran in Saudi Arabia has been…

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