Day: 11 April 2024

Sponsorship Rocks: fifteen-year study reveals effectiveness of broadcast sponsorship

Stuart Mitchell

Channel 4 Sales is unveiling the results of its Sponsorship Rocks study, the most comprehensive analysis of broadcast sponsorship effectiveness ever conducted. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data -offering unparalleled insights for brands.  At a time when the media industry is faced with concerns about brand safety and transparency, the new research finds that broadcast sponsorship is the optimum environment for brands to align themselves with the positive attributes…

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NHS neonatal units across country set to receive premature baby clothing donation from Tesco

Stuart Mitchell

Half of babies born prematurely in England will receive F&F essentials Every NHS neonatal unit across England is set to receive packs of premature baby clothes to help parents in need at what can be a difficult and worrying time. Tesco is donating 23,000 packs of F&F Premature Baby Essentials to the 157 units. Each pack contains sleepsuits, bodysuits, hats & scratch mitts. The Salvation Army is supporting Tesco to help deliver the clothing. The 23,000 packs are being delivered to its depot in Wollaston in Northamptonshire before being transported…

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Miss Vickie’s® Brings Calming Art to Commuters with ‘Stroke of Goodness’ Art Contest

Stuart Mitchell

Miss Vickie’s® Kettle Cooked Potato Chips is hitting grocery and retail stores nationwide, allowing consumers to enjoy their favorite snack at home. To celebrate Miss Vickie’s being available on store shelves, the brand is partnering with a special judge to kick off an art contest inspired by the expressive watercolor illustrations found on its packaging. Through the “Stroke of Goodness” contest, Miss Vickie’s will choose one winner’s original artwork to be featured on a billboard that will make an otherwise stressful situation – like traffic – a more enjoyable experience.…

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Global Salmon Initiative and World Wildlife Fund Launch ESG Risk Assessment Tool for Feed Ingredients

Stuart Mitchell

Global Salmon Initiative (GSI) in partnership with World Wildlife Fund (WWF) has launched a first of its kind environmental, social, governance (ESG) risk assessment tool for feed ingredients. The tool will improve visibility into supply chains, allowing stakeholders to better identify and address possible ESG risks. GSI and WWF designed the tool to support the salmon farming sector, but the wider animal protein production sectors, including livestock, may also benefit from its use. The tool provides a consistent and aligned framework for farming companies to engage with their respective feed…

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£100 million investment in The Alan Turing Institute announced

Stuart Mitchell

The Chancellor has announced a £100 million investment in The Alan Turing Institute, the UK’s national institute for data science and Artificial Intelligence (AI). The investment will build on the work of the Alan Turing Institute (The Turing) to-date, helping it to bring the AI community together to address national and international challenges in areas such as: health environment and sustainability defence and security The Turing is funded by UK Research and Innovation (UKRI) through the Engineering and Physical Sciences Research Council (EPSRC). At the forefront UKRI Chief Executive Professor…

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