Month: April 2024

Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’

Stuart Mitchell

AMBEV’s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected.  This move isn’t just about taking a beloved beverage global; it’s about sharing a unique approach to enjoying festivities without a fret. Brahma Phone was the best option for partygoers for four days. Brazilian Carnival, a spectacular showcase of carefree revelry,…

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Six organisations join the CIPR as corporate members

Stuart Mitchell

Six organisations have joined the Chartered Institute of Public Relations (CIPR) as Corporate Affiliate members in the first quarter of 2023. They include a business to business tech marketing and communications agency, the government’s housing and regeneration agency, a charitable foundation, and a creative agency, among others.  The latest organisations join a growing community of over 230 corporate members, each committed to the professional development of their PR and communications teams and a globally recognised set of professional standards.  The latest corporate members to join the CIPR are:  Essex County…

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Aston University to shrink carbon footprint of industrial gas burners

Stuart Mitchell

Aston University is working with an engineering company to make industrial gas burners less environmentally damaging.  The University has entered a knowledge transfer partnership (KTP) with Lanemark Combustion Engineering to enable gas or propane burners users to reduce their greenhouse gas emissions. A KTP is a three-way collaboration between a business, an academic partner and a highly qualified researcher, known as a KTP associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. Aston University is a sector leading knowledge…

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Scotland’s first Women In Programmatic Network Event is a Sell-Out Success

Stuart Mitchell

The first Scotland-based Women In Programmatic Network (TWIPN) event launched last month on Thursday 7 March with resounding success, as keynote speakers from leading creative marketing, advertising and programmatic agencies based across the UK took the stage.  The event, held at creative media and digital marketing agency, ALT’s Glasgow offices saw an overwhelming turnout, marking a significant milestone in the community of programmatic media and digital marketing specialists in Scotland. The Women in Programmatic Network aims to support and provide opportunities for women within the programmatic and digital advertising industry.…

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British Airways overhauls airport equipment at Heathrow with multi-million-pound investment to help reduce emissions

Stuart Mitchell

British Airways is embarking on a multi-million-pound investment programme to overhaul its ground support equipment at Heathrow Airport, as part of its commitment to reducing emissions both in the air and on the ground. The airline will gradually be replacing its ground vehicles at Heathrow, such as vans and cars, cargo transporters and passenger steps, moving towards hybrid or electric alternatives where available. Already, more than 90% of British Airways’ vehicles and ground equipment at Heathrow are either zero emissions electrical equipment when being used or driven, (hybrids) or are…

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