Month: April 2024

ASA – Carbon neutral and net zero claims – where are we now?

Stuart Mitchell

The ASA/CAP have released a post called: Carbon neutral and net zero claims – where are we now? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Carbon neutral”, “net zero”, and offsetting claims in advertising have been an important area for the ASA since the outset of the Climate Change and Environment Project (CCE).  In 2022, the ASA commissioned research into consumer understanding of…

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CMA secures landmark changes from ASOS, Boohoo and Asda

Stuart Mitchell

Following CMA action, millions of consumers can now expect to see accurate and clear green claims when shopping for fashion items with ASOS, Boohoo and George at Asda. The undertakings secured by the Competition and Markets Authority (CMA) commit ASOS, Boohoo and George at Asda – which together make over £4.4 billion annually from UK fashion sales alone – to change the way they display, describe, and promote their green credentials, meaning millions of customers can expect to see clear and accurate green claims. The move comes after the CMA…

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ITV publishes Climate Transition Plan

Stuart Mitchell

In what is believed to be a first in the global media industry, ITV has published its initial Climate Transition Plan.  ITV is on track to meeting its net zero target with emissions it controls down 52% compared to a 2019 baseline, and emissions it influences down 17% in the same period. This is being achieved through both the company’s offices and operations, such as solar panels on the roof of a barn in Emmerdale and switching to company hybrid or electric vehicles, and through innovations on ITV’s productions including…

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The SBTi Enables Automakers to Align Emissions from Vehicles with 1.5°C

Stuart Mitchell

The Science Based Targets initiative (SBTi), an international organization enabling ambitious climate action from the private sector, has recently released an updated guidance for land vehicles, including a new method for automakers to set 1.5°C emissions reduction targets. For the first time, this updated guidance aligns automakers’ largest source of emissions – scope 3 category 11 ‘use phase’ i.e. those from driving vehicles – with 1.5°C, and includes a pledge to work towards the phase out of petrol and diesel for cars and vans by 2035 in leading markets including…

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Diageo North America selected by U.S. DOE to install innovative heat battery technology to decarbonize production operations in Illinois and Kentucky

Stuart Mitchell

The U.S. Department of Energy (DOE) Office of Clean Energy Demonstrations (OCED), as part of its Industrial Demonstrations Program (IDP), has selected Diageo North America to begin award negotiations of up to $75 million in funds to support the electrification of its production sites in Shelbyville, Kentucky and Plainfield, Illinois – with the goal of making both facilities carbon neutral by 2026 and 2028, respectively. Diageo will partner with Rondo Energy to install Rondo Heat Batteries at the production sites, providing low-cost, zero-carbon heat and power, and eliminating reliance on…

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