Day: 5 June 2024

The Amazon Rainforest ‘Tops’ Forbes Brazil’s Billionaires

Stuart Mitchell

Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign by global beauty brand Natura. The cover takeover of Forbes Brazil’s billionaire list featuring the Amazon Rainforest declared the richest entity in the world went live online on Friday, April 26. A corresponding print edition with the cover highlighting the Amazon Rainforest’s “achievement” was released on May 10. The Amazon Rainforest tops Forbes Brazil’s renowned list of the world’s billionaires with a staggering valuation of…

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The Ad Council Appoints 23 New Members to Its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to inspire action and accelerate change around the most pressing issues in the country, elected 23 new members to its Board of Directors. Chaired by Diego Scotti, EVP & General Manager of Consumer Group and Global Marketing & Communications at PayPal, the nonprofit’s Board also elevated Kim Kelleher, Chief Commercial Officer of AMC Networks, to the role of Secretary. The Ad Council’s Board of Directors is made up of a prestigious group of 145 leaders and senior marketing, media,…

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Casey House creates fictitious drug, Stigmavir, to smash HIV stigma within the health care system

Stuart Mitchell

Casey House – a hospital unlike any other providing care to those living with and at risk of HIV – today announces the launch of its latest advocacy campaign, Stigmavir. This initiative aims to reach health care practitioners and introduces a ‘fictitious’ anti-viral drug named Stigmavir, designed to treat HIV stigma. Stigma in health care is harming people living with HIV, with one in five people living with HIV being denied. The campaign includes an upbeat musical public service announcement (PSA), set to a musical adaptation of the iconic song…

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GXO helps Virgin Media O2 cut single use plastic

Stuart Mitchell

 GXO Logistics, Inc., the world’s largest pure-play contract logistics provider, announced today that its industry-leading solutions have helped its long-term partner, Virgin Media O2, to significantly reduce plastic waste in its logistics operations. GXO has worked with the telecomms company to cut its consumption of single use plastics (SUP) from products sent to cable customers by almost 48 tonnes since 2021, further advancing both companies’ ESG achievements.  “GXO and Virgin Media O2 are working together to create a supply chain that is as environmentally responsible as it is efficient and…

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The One Club Opens 2024 COLORFUL Grant Program for BIPOC Creatives

Stuart Mitchell

The One Club for Creativity announced the 2024 launch of COLORFUL, a grant program connected to the upcoming Young Guns 22 competition to help young BIPOC creatives around the world advance their careers. There is no fee to apply for the grant, which is open globally to BIPOC creatives who qualify for the club’s prestigious Young Guns program: they must be aged 30 years and under with at least two years of professional creative experience.  Past YG winners are not eligible. Candidates submit links to six projects in their portfolio,…

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