Day: 11 June 2024

Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals

Stuart Mitchell

Innovid, a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced it joined Ad Net Zero, a trade association focused exclusively on sustainability in the advertising industry. Innovid is committed to reducing its carbon footprint, prioritizing sustainability for all products and solutions, and working with others to help drive progress across advertising.  Over the next year, Innovid will put the Ad Net Zero 5-Point Action Plan into practice to manage, reduce, and eliminate emissions. Committed to measuring…

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Octopus Legacy’s Spring Free Will Campaign raised an estimated £6.9 million in pledge income for its charity partners.

Stuart Mitchell

Octopus Legacy, a company that helps people plan for death and find support after loss, hosts its own Charity Free Will Campaign (crossing over with Free Wills Month) in spring and autumn. In Feb-March 2024, Octopus Legacy worked with 65 charity partners, resulting in an estimated £6.9 million pledged to charities so far.  Octopus Legacy’s campaign provides charities with the tools needed to connect with untapped audiences. Charity partners are provided with a campaign concept, designed tailored assets and copy to be shared across their own channels to drive awareness.…

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CIPR and Taylor Bennet Foundation launch 2024 BME reverse mentoring scheme

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) and Taylor Bennett Foundation have launched the third Reverse Mentoring Scheme to tackle equity, diversity, and inclusion (EDI) challenges in the PR industry. Over the following 10 months, the scheme will challenge the general organisational infrastructure and representation in the PR and communications sectors, championing diversity and inclusion and working towards change in the industry. The scheme supports progressive learning as senior agency and in-house leaders are paired with a PR and comms professional from a Black, Asian, or ethnic minority background. The…

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Documentary series shares stories of women’s survival, hope, and activism

Stuart Mitchell

“It’s a miracle I’m alive”, says Maria Maldonado, from Argentina. Like many women across the world, she has survived years of abuse from an intimate partner. One in three women experience physical or sexual violence at least once in their life, a figure that has remained largely unchanged over the last decade.  UN Women’s new documentary series “UNSILENCED: Stories of Survival, Hope and Activism”, aims to shed light on such violence against women and girls, while also presenting solutions and advocating for action.  Documentary series shares stories of women’s survival,…

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UNESCO report reveals 70% of environmental journalists have been attacked for their work

Stuart Mitchell

A new report published by UNESCO on World Press Freedom Day, 3 May, warns of increasing violence against, and intimidation of journalists reporting on the environment and climate disruption. At least 749 journalists or news media reporting on environmental issues have been attacked in the last 15 years, and online disinformation has surged dramatically in this period. UNESCO is calling for stronger support for environmental journalists and better governance of digital platforms. Without reliable scientific information about the ongoing environmental crisis, we can never hope to overcome it. And yet…

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