Month: June 2024

NSC Releases Research on Location Geofencing Technology to Help Advance Workplace Safety

Stuart Mitchell

Despite increased efforts to reduce serious incidents and fatalities, or SIFs, in the workplace over the last few decades, the percentage of worker deaths has only fallen by about 15%, according to the Bureau of Labor Statistics. Recognizing the severity of this issue, the National Safety Council launched the Work to Zero initiative in 2019, with funding from the McElhattan Foundation, to help reverse this devastating trend through the use of technology.  The NSC Work to Zero initiative recently released a new white paper, Advancing Workplace Safety with Location Geofencing,…

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ASA – New guidance on making ads clear in podcasts

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on making ads clear in podcasts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Recently, the ASA and CAP are publishing new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences.  Read our research on ad labelling…

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UN Plastic Treaty: Industry giants & NGOs unite on plastic accountability tools

Stuart Mitchell

LEADING global corporations and NGOs have united on corporate accountability tools to fight plastic pollution. This comes as the fourth round of negotiations for a UN Global Plastic Treaty in Ottawa, Canada have begun today. The group including SAP, EA Earth Action, Systemiq and Delterra gathered in Ottawa to align on plastic data sharing measures and a corporate accountability framework. Whilst a future UN treaty is likely to set parameters for plastic pollution mitigation at a state level, corporate plastic targets mirroring those of governments are needed to accelerate change.…

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“Welcoming Schools,” HRC Foundation’s Award-Winning Anti-Bullying Program Reaches Record 750,000 Students, Supporting Communities Amid Wave of Anti-LGBTQ+ Book Bans, Classroom Censorship

Stuart Mitchell

The Welcoming Schools program — the Human Rights Campaign Foundation (HRC)’s program to ensure pre-K-12 school communities have access to the tools and knowledge necessary to support family diversity, prevent bias-based bullying and support transgender and non-binary students — released its fourth annual report detailing the growth and impact of their work amidst widespread attacks on LGBTQ+ students, families and communities nationwide. This year, the Welcoming Schools program provided 180 training sessions to 13,000 educators and school leaders who reach approximately 750,000 students each day. Welcoming Schools’ efforts have been…

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Climate anxiety far higher among ad industry than general public

Stuart Mitchell

Climate anxiety is far higher for those working in the ad industry than the general public, and perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public. These are just some of the key findings from new IPA data, carried out by Ipsos, that were debated at an IPA Advertising Week Europe “Advertising and the Climate Crisis” event. The research was commissioned by the IPA Media Climate Action Group and carried out in April…

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