Month: June 2024

Tetra Pak launches homogenizer range incorporating Circle Green stainless steel with lower carbon footprint

Stuart Mitchell

Tetra Pak has announced the expansion of its homogenizer portfolio, offering machines with Outokumpu Circle Green® stainless steel, a material that boasts a carbon footprint up to 93% lower when compared to the global industry average for stainless steel. This innovative material will be available as an option for all models in Tetra Pak’s homogenizer line in Europe from June, before rolling out globally later in the year. With approximately 7% of the world’s carbon dioxide emissions stemming from the global steel industry, innovating with new forms of stainless steel…

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Coca‑Cola Refreshing Films Team Up with Geena Davis to Support the Next Generation of Underrepresented and Aspiring Filmmakers

Stuart Mitchell

Academy Award-winning actor Geena Davis announced that all four of the 2024 Coca‑Cola® Refreshing Films (CCRF) spots will be showcased at the Bentonville Film Festival. The two organizations’ shared mission to further support change and diversity in the film industry brought them together. The announcement took place during the Red Ribbon Panel Breakfast at CinemaCon, where the Coca‑Cola® Refreshing Films spots were debuted. The Coca‑Cola Refreshing Films program provides opportunities for up-and-coming filmmakers to create branded spots for the big screen. This year’s spots each highlight the magic of the…

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IPA outlines policy areas for a new government to focus on

Stuart Mitchell

Richard Lindsay, IPA Director of Legal & Public Affairs, outlines the key policy areas the IPA thinks an incoming government should be focusing on and how it should be supporting the ad industry. Support for our industry It contributes to the UK’s social and cultural life and it helps to fuel the economy. We need an incoming government, of whichever stripe, to champion it and help it to continue to thrive in order to help the UK. Maintain self-regulation The UK’s ad industry is subject to a highly successful and internationally…

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Cannes Lions honours Maria Ressa as its 2024 Cannes LionHeart

Stuart Mitchell

Cannes Lions has announced Maria Ressa as the 2024 Cannes LionHeart recipient. One of the Festival’s most prestigious Awards, the accolade is given to a person who has harnessed their position to make a significant and positive difference to the world around us. Ressa is the Co-Founder and CEO of Rappler, the top digital-only news site leading the fight for press freedom in the Philippines. As Rappler’s CEO, Ressa has led their battle for truth and democracy, and has endured constant political harassment and arrests by the Duterte government, forced…

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PRSA Announces 2024 Anvil Award Winners

Stuart Mitchell

Last month PRSA announced the winners of the 2024 Anvil Awards, which recognize the highest standards of performance for the profession. Silver Anvil Awards single out the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. Bronze Anvil Awards recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns. “This year, we celebrate 80 years of honoring the top PR campaigns and tactics across the country,” said Joseph Abreu, APR, CPRC, 2024 PRSA Chair. “Congratulations to all of our Anvil recipients, and thank you…

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