Month: June 2024

New #Dadication PSAs Encourage Responsible Fatherhood

Stuart Mitchell

In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of public service announcements (PSAs) aimed to celebrate and support responsible fatherhood. The campaign’s latest spots are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children’s lives. The new PSAs capture the stories of three young fathers — Alex, Jose, and Sammy…

Read More

ICCO Calls for Urgent Action on Misinformation at UN

Stuart Mitchell

On 24th April, at the UNDP’s HQ in Geneva, ICCO’s Europe President Massimo Moriconi called for a coalition of media stakeholders and international organisations to push forward concrete actions to tackle the threat of mis and disinformation. At ICCO’s Europe Forum, a gathering of leading PR experts and national representatives from across Europe and beyond, misinformation was a lead topic alongside ICCO’s other core workstreams including climate communications, ethics, quality standards, next generation, and the next stage of ICCO’s partnership with the United Nations. Massimo shared preliminary results of a…

Read More

Integrity Council confirms Verra and ART meet its high-integrity benchmark

Stuart Mitchell

World’s largest carbon-crediting program makes significant changes to comply with rigorous Core Carbon Principles criteria Verified Carbon Standard (VCS, operated by Verra) the world’s largest carbon-crediting program, has met the high-integrity Core Carbon Principles (CCPs) after making significant changes to its procedures, the Integrity Council for the Voluntary Carbon Market announced as it published the second in an ongoing series of assessment decisions. The Integrity Council Governing Board has also approved the Architecture for REDD+ Transactions (ART, operated by Winrock International) program, which operates globally (through the TREES methodology that…

Read More

Effie Worldwide Report Shows Humanity Lies at the Heart of Effectiveness

Stuart Mitchell

The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviors says a new global report by Effie Worldwide. The report, titled ‘Making Effectiveness Happen’, surveyed 170+ leaders and senior marketers across the industry at the world’s most effective companies, including ranked top performers in the Global Effie Index and Global Best of the Best Winners, with the aim of getting a deeper understanding of how to put effectiveness into action. The Report’s key findings include:– Only 1 in 3 respondents feel they have a mature,…

Read More

Human Rights Campaign Foundation’s 2024 Healthcare Equality Index Reveals Policy Progress and Gaps for LGBTQ+ Inclusion in Healthcare Facilities Nationwide

Stuart Mitchell

The Human Rights Campaign (HRC) Foundation, the educational arm of the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization, released the 2024 Healthcare Equality Index (HEI). The HEI is the leading national benchmarking tool for LGBTQ+ inclusive policies and best practices in healthcare facilities. In its 16th iteration, 1,065 healthcare facilities nationwide participated in the scoring process – the highest participation since the HEI’s inception in 2007, when it had just 88 active participants. Over the years, the HRC Foundation has steadily strengthened the HEI criteria…

Read More