Tag: Administration for Children and Families (ACF)

New #Dadication PSAs Encourage Responsible Fatherhood

Stuart Mitchell

In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of public service announcements (PSAs) aimed to celebrate and support responsible fatherhood. The campaign’s latest spots are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children’s lives. The new PSAs capture the stories of three young fathers — Alex, Jose, and Sammy…

Read More

Real Adoptive Parents and Teens Choose Each Other in New Heartwarming PSAs

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council recently launched moving new public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Edelman, the PSAs build on the campaign’s “You Can’t Imagine the Reward” message and feature real adoptive families sharing their adoption from foster care stories and how rewarding the journey has been for both parents and teens. “For years, our team has produced emotional work inspired by real adoption stories…

Read More

New PSAs inspired by real adoption stories motivate parents to consider adopting teens from foster care

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council recently launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens. “Our goal for these new PSAs is to continue to share poignant and emotional stories as genuine as the teens and parents who inspired them. Through…

Read More

New PSAs showcase heartwarming “firsts” for adopted teens and their families

Stuart Mitchell

The U.S. Department of Health and Human Services(HHS), Administration for Children and Families (ACF), AdoptUSKids and the Ad Council today launched a new series of public service advertisements (PSAs). The new PSAs, created pro bono by advertising agency Forsman & Bodenfors New York, highlight the importance of adopting teens from foster care and emphasize the many “firsts” families experience when adopting a teen from foster care. “This campaign has made a lasting impact on so many lives since it first launched in 2004, and we’re not done yet,” said Lisa…

Read More