Month: August 2024

Sainsbury’s first retailer to milk the benefits of new AI “vet tech” to improve animal welfare and efficiency on dairy farms

Stuart Mitchell

Sainsbury’s is the first retailer in the world to invest in new AI veterinary technology used to measure and enhance positive animal welfare on dairy farms, which could revolutionise the approach to cattle care. In partnership with Vet Vision AI, a new spinout company from the University of Nottingham, Sainsbury’s is trialling new technology which has been designed to spot when cows are happy and healthy, and why. The cows are monitored through low cost and portable cameras which can be used by vets on multiple farms. The AI works…

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How diversity and inclusion can unlock audience growth

Stuart Mitchell

It’s estimated that there are currently 16 million disabled people living in the UK*. This number may not even include everyone who could benefit from acts of inclusion – neurodivergence (e.g. ADHD, autism, dyslexia) can also be classed as a disability under the Equality Act 2010, therefore helping to protect neurodivergent people from ‘discrimination in the workplace and wider society.’  Either way, the number is a substantial one. So why is it that in 2024, in a country of nearly 67 million people, a demographic that makes up nearly a…

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Mercedes-AMG PETRONAS F1 Team accelerates towards Net Zero with investments into carbon removal & innovation

Stuart Mitchell

The Mercedes-AMG PETRONAS F1 Team is pleased to announce a new round of investment into innovative carbon removal initiatives as part of our ambition to become one of the world’s most sustainable sports teams. As a Formula One team racing on multiple continents, we have worked tirelessly to understand the environmental impact that we have and the role that we can play in driving change. We are reducing our race team’s emissions, targeting a 75% reduction by 2030 and setting SBTi-aligned targets for our entire supply chain to hit Net…

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New IPA research reveals what makes adland’s Gen Z workforce tick

Stuart Mitchell

The IPA has released new research that explores the attributes, influences and workplace values of adland’s growing Gen Z to help improve generational understanding and enable greater partnerships and stronger mutual success between clients and agencies. The findings will be discussed by IPA President Josh Krichefski, Rock Kitchen Harris’ Nikita Heer and Publicis London’s Prianka Ramlugun at today’s IPA Business Growth Conference. Gen Z are those born between 1997 and 2012 and while they currently account for approximately 12% of the UK working population, this figure is expected to shoot…

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EDI champions mentoring programme launched

Stuart Mitchell

The Chartered Institute of Fundraising’s Equity, Diversity and Inclusion (EDI) Committee has today launched its EDI Champions Mentoring Programme. The programme – announced at the CIOF’s Fundraising Convention at London’s QEII Centre – intends to accelerate understandings of EDI concepts and application, improve collaboration and innovation, enhance EDI confidence and knowledge, and establish a culture of EDI accountability within volunteer groups, among other things. The first intake will focus on five volunteer groups: Scotland, London & South East, West Midlands, Insight Special Interest Group (SIG) and Legacy SIG. Monwara Ali,…

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