Day: 6 November 2024

CAP – Evidently, evidence is everything! Six tips on sound substantiation

Stuart Mitchell

The ASA/CAP have released a post called: Evidently, evidence is everything! Six tips on sound substantiation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ‘Misleadingness’ is a huge part of the ASA’s work. The ASA often requests evidence from marketers in support of their claims, to establish if those claims are likely to mislead consumers. Many types of objective claims may need to be…

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WRAP look to tackle the environmental crisis with a bold new identity

Stuart Mitchell

NGO WRAP have unveiled a new identity with the following post on their website. Take a look at the site and the new exciting identity: The action we are all taking – governments, businesses, NGOs and individuals – continues to be inadequate to meet the environmental crisis. It’s an uncomfortable truth, but one we must confront head-on.  We need to do more, faster, on a bigger scale. WRAP included. Rising to this challenge is no small task. In a world where economic and political landscapes are in constant flux, and…

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New research into UK unemployment identifies a ‘lost workforce’ of over 6 million, as Tesco rolls out free Careers Clinics to support more people into work

Stuart Mitchell

Tesco has announced it is launching Career Clinics across the UK as it reveals new research conducted by the Social Market Foundation (SMF) – an independent cross-party think tank. The research shines a light on the obstacles facing people who want to get into work, and the solutions that could help them get on in life, help the economy, and boost social mobility. The research reveals that this ‘lost workforce’, which is struggling to get a foot in the door, is often held back by solvable obstacles, such as lack…

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Asda Foundation awards over £1.2 million of funding to transform community spaces across the UK

Stuart Mitchell

The Asda Foundation has announced a staggering £1.2 million has been awarded to 65 community projects to transform community spaces and places where local people can come together and thrive.   The 65 grants that have been awarded range between £10,000 and £25,000 and will go towards the improvement of community spaces in local communities across the UK.    Asda’s latest community tracker reveals over 20% of customers were concerned about the lack of community spaces in their local area*, as well as mental health and crime prevention both ranked in the…

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CFTC takes step to improve carbon markets, but major gaps remain

Stuart Mitchell

The Commodity Futures Trading Commission (CFTC) recently issued final guidance on the listing of voluntary carbon credit derivative contracts, outlining key criteria to enhance the credibility and integrity of the market.  “Voluntary carbon markets can play a role in mitigating climate change, but only if the underlying carbon credits are high-quality,” said Kathy Fallon, Land Systems Director at Clean Air Task Force. “To date, inadequate standards, inconsistent implementation, and weak governance have led to the sale of low-quality credits leading to the loss of public and investor confidence. The CFTC’s…

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