Day: 24 November 2024

Ethical Hydration brand One Water wins at 2024 Frontier Awards

Stuart Mitchell

The winners of the landmark 40th Frontier Awards were announced at a glittering gala event held last month at the iconic Carlton, Cannes. One Water and World Duty Free, a subsidiary of global travel experience player, Avolta, picked up the People & Planet Award: Sustainability. The award was for an annual sales initiative that One Water runs every year with World Duty Free. For every bottle of One Water sold, a donation is made to The One Foundation, funding clean water projects all around the world.  Top-sellers in stores ‘win’…

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Baby Boomers’ shift to digital content accelerates but brands are failing to keep up

Stuart Mitchell

Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, released recently. Baby Boomers, defined for this report as adults born between 1946 and 1964, i.e. those aged between 60 and 78 today, do not spend ever-greater amounts of time on social platforms. Instead, older generations are switching from offline versions of content media to their online extensions – be it connected TV or online press.…

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The extent of the UK’s low digital confidence revealed amid ongoing cost-of-living crisis

Stuart Mitchell

ew research from Good Things Foundation has revealed a nationwide lack of confidence in using the internet to manage money, navigate the job market and stay safe online amid the ongoing cost of living crisis. This confidence gap is particularly pronounced for the one in twenty Brits (5%) who don’t have any access to broadband, highlighting the impact of the digital divide.  In response, Good Things Foundation is urging Brits to refer friends and family facing digital exclusion to its pioneering Learn My Way courses, aimed at bridging this gap…

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Plant Based Foods Association and AKQA Bloom Unite the Plant-Based Industry for the First Time at Climate Week

Stuart Mitchell

 Plant Based Foods Association (PBFA), the leading U.S. trade association representing the plant-based industry, is proud to announce its partnership with AKQA Bloom as its official agency of record. This collaboration marks a significant step forward in PBFA’s mission to champion, strengthen, and elevate our members and the plant-based food industry. The partnership’s first creative activation,”May Cause,” will debut at Climate Week in New York City, and launch its first campaign.  Additionally, this activation marks the first time the plant-based foods industry, spanning across categories, have come together to unite in…

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SMRS Partners With Cedara To Build Path To Net Zero And Empower Clients With Sustainable Media

Stuart Mitchell

SMRS, a culture, brand and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging Cedara’s cutting-edge sustainability solutions, SMRS will further support its commitment to achieve net zero carbon emissions while supporting universities, employers and other clients who have their own emissions reduction ambitions. As a B Corp-accredited business since 2022, environmental sustainability has been a core focus for SMRS, its employees and its…

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