Month: November 2024

New CFG report reveals more to do to maximise vital Gift Aid scheme

Stuart Mitchell

CFG shares the findings of its 2024 Gift Aid survey of 100 charities. The report shows that more must be done to maximise every claim and reduce the £560m Gift Aid gap. CFG’s report – Breaking down the barriers – shares the views of 100 charity leaders on their experience of the Gift Aid scheme. The report reveals that although Gift Aid is a vital source of income for charities, many charities are still missing out on potential claims. It also highlights that more could be done to support charities…

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New rule restricting broadcast ads for qualifying cryptoassets

Stuart Mitchell

The Broadcast Committee of Advertising Practice (BCAP) has published a new rule that explicitly bans ads for certain types of cryptoasset products from being broadcast to mainstream, non-specialist audiences. These products were already subject to such a restriction under BCAP Code rule 14.5.4, as the products are not regulated by the Financial Conduct Authority (FCA). However, in October 2023 the FCA took on regulation of the advertising of fungible and transferable cryptoassets, a category which includes cryptocurrencies and utility (fan) tokens. These ‘qualifying cryptoassets’ were categorised as Restricted Mass Market…

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New Report Finds Triple Threat Facing Marketing Agencies, Including AI

Stuart Mitchell

Funnel, the marketing intelligence platform, and market insights company Ravn Research have recentlyy released a report on the state of global marketing department and agency relations.  The report draws upon quantitative and qualitative research from 327 in-house marketing professionals and marketing agency leaders, examining existential challenges to agencies. Funnel and Ravn have found that marketing agencies are facing a triple threat: pressure from regulators and Big Tech, shortages of advanced analytical skills and changing perceptions about the value of agencies themselves, with AI and automation replacing human work in some…

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Ella’s Kitchen partners with climate app eevie to drive sustainability progress

Stuart Mitchell

Ella’s Kitchen, the UK’s largest baby and kids’ food brand, has announced a partnership with eevie, a fellow B-Corp and leading employee climate engagement app. The partnership comes as Ella’s Kitchen seeks to drive forward it’s sustainability targets by inspiring employee action and encouraging climate conscious behaviour. The app, which creates climate challenges for employees and rewards sustainable behaviour, will be used to accelerate Ella’s Kitchen’s 30×30 campaign, which has seen the brand partner with the RSPB to plant over 30million square feet of grass and wildflower meadows by 2030,…

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ELC and Springer Nature Celebrate Winners of the 2024 Inspiring Women in Science Awards

Stuart Mitchell

Mrs. Estée Lauder believed in the infinite possibilities of all women, and The Estée Lauder Companies (ELC) continues to honor her legacy by ensuring that the success that she fought for is accessible to all. For our company in particular, which has a global workforce comprised of 81% women, advancing possibilities for women, and particularly those in STEM fields, is both an opportunity and responsibility. As part of this commitment, ELC was honored to celebrate the 7th year of the annual Nature Awards for Inspiring Women in Science.   The awards,…

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