Month: November 2024

Armadillo’s James Ray named IPA Chair for England & Wales

Stuart Mitchell

James Ray, Chief Executive Officer of Armadillo, has been appointed as the new IPA Chair for England and Wales following the IPA Council meeting on Thursday 19 September. He succeeds Richard Aldiss, formerly of McCann Manchester, in the role. As IPA Chair for England & Wales, James will act as a figurehead for IPA member agencies in England (outside London) and in Wales, working closely with the team of IPA City Heads to champion the outstanding talent in the advertising community and support Josh Krichefski’s People First agenda as IPA…

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Berry Partners with Lassonde to Use Recycled Content in Private Label Lemon and Lime Bottles

Stuart Mitchell

Global packaging leader Berry Global Group, Inc. collaborated with food and beverage leader Lassonde Industries Inc. to incorporate 25% post-consumer recycled (PCR) content into its private label lemon and lime juice bottle. The new, 15-ounce bottle is also widely recyclable and optimized to be lightweight. The new flip-top closure is recyclable when consumers recycle the bottle with the cap on, as encouraged by the Association of Plastic Recyclers. “We are committed to helping each customer make transformative leaps toward their sustainability goals and solve whatever challenges come next in their…

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ALDI SOUTH Group among the first global grocery retailers to set science-based net-zero targets

Stuart Mitchell

The ALDI SOUTH Group reaches a significant milestone after gaining SBTi approval of new emissions reduction goals. The company now stands as one of the first global grocery retailers to have set science-based Scope 3 net-zero and FLAG greenhouse gas emissions targets, alongside our new 2030 commitment. The Science Based Targets initiative (SBTi), a collaborative body designed to independently assess and promote best practices in science-based target setting, assessed and validated the ALDI SOUTH Group’s new emissions reduction goals following an extensive review. With these ambitious new goals, the ALDI…

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Write for Rights: Amnesty launches annual letter-writing campaign to help people imprisoned for speaking truth to power

Stuart Mitchell

Amnesty International launches flagship Write for Rights campaign to help people facing human rights abuses around the world Millions of letters and emails will be sent to support these individuals and urge authorities to end injustices ‘Sending a letter or email might seem like a small act, but when sent in their thousands they can change lives: those in power are forced to take notice’ – Sacha Deshmukh Amnesty International is calling on people across the UK to take part in its flagship letter writing campaign, Write for Rights, in…

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Co-op Launches National Inclusion Campaign to Highlight the Power of Co-operation

Stuart Mitchell

To mark National Inclusion Week in September, Co-op have launched a new national outdoor and social media campaign which champions communities and the diversity that makes them special, alongside a new Social Mobility, Inclusion and Belonging strategy. The campaign, featuring manifesto-style poster mega banners in Manchester and Liverpool has a bold, brand point of view, stating that while ‘Hate Divides Communities. Co-operation builds them’. Reinforcing Co-op’s cooperative values and investment in supporting community causes that are important to its member-owners. The outdoor campaign focuses on high traffic, city centre areas…

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