Month: November 2024

IPA arms agencies with four-step sustainability transformation toolkit

Stuart Mitchell

A new IPA environmental sustainability report and accompanying toolkit identifies the barriers faced by the industry and provides tools and guidance to support agencies in their transformation planning. The toolkit, Agents of Change: The Plan, provides agencies with a detailed and practical four-step model for action and is designed to give leaders the knowledge and support to formulate a sustainability plan that sits in tandem with their agency business plan. The toolkit has been commissioned by the IPA Sustainability Action Group and is authored by One Planet Communications. It is…

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New Generation Equality accountability report reveals record-breaking USD 50.3 billion in gender equality commitments

Stuart Mitchell

UN Women has recently launched the “Generation Equality accountability report 2024”, which uncovers significant progress on the commitments made by this multi-stakeholder initiative since its inception in 2021. The report launches as world leaders explore solutions to intertwined global challenges at the Summit of the Future in New York, and presents concrete ideas of what works to advance gender equality. Financial commitments for gender equality made by the different members, including governments, civil society organizations, youth groups, philanthropies, the private sector, and the United Nations, have increased to USD 50.3…

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World-renowned artist’s Field of Light installation comes to Salcombe

Stuart Mitchell

Acclaimed artist Bruce Munro is bringing his stunning art installation Field of Light to Salcombe to help celebrate the RNLI’s 200th anniversary of saving lives at sea. The Salcombe Field of Light is an art installation of 20,000 fibre optic lights on stems that will glow across 35,000 square meters of fields opposite Salcombe. It opened on Saturday 5 October and will run to 10 January, 2025, from dusk to 10pm daily. Over 12 months of planning and more than 300 volunteers have made possible the largest art installation of…

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CAP – Evidently, evidence is everything! Six tips on sound substantiation

Stuart Mitchell

The ASA/CAP have released a post called: Evidently, evidence is everything! Six tips on sound substantiation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ‘Misleadingness’ is a huge part of the ASA’s work. The ASA often requests evidence from marketers in support of their claims, to establish if those claims are likely to mislead consumers. Many types of objective claims may need to be…

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WRAP look to tackle the environmental crisis with a bold new identity

Stuart Mitchell

NGO WRAP have unveiled a new identity with the following post on their website. Take a look at the site and the new exciting identity: The action we are all taking – governments, businesses, NGOs and individuals – continues to be inadequate to meet the environmental crisis. It’s an uncomfortable truth, but one we must confront head-on.  We need to do more, faster, on a bigger scale. WRAP included. Rising to this challenge is no small task. In a world where economic and political landscapes are in constant flux, and…

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