A poll of 2,000 adults who have a cat or dog found their four-legged friends regularly help them out when they’re feeling down. They claim pets have helped improve their mood when they’ve been ill (47 per cent), after a bad day at work (39 per cent) and following an argument (22 per cent). Actions that give humans the boost they need are their cat or dog snuggling into them (65 per cent) or greeting them when arriving home (58 per cent). More than half (54 per cent) believe spending…
Read MoreDay: 30 December 2024
Spend in the battle of the festive ads to reach £10.5bn
Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC. This marks a 7.8% increase from last year’s spend of £9.7bn and the investment highlights advertising’s vital role to support businesses, jobs and the economy during the Christmas period. New research from Kantar shows positive sentiment towards Christmas ads is the highest since measurement began, with 59% of people saying they ‘love’ Christmas TV ads, up from 51% in 2023. While 48% of consumers last year…
Read MoreNew study highlights ways Fairtrade can support businesses looking to reduce carbon emissions on smallholder farms
A new study investigates the carbon footprint of four Fairtrade products from five country origins (cocoa from Côte d’Ivoire and Ghana, coffee from Colombia, bananas from the Dominican Republic and red roses from Kenya). It identifies mitigation strategies for each commodity, and reveals five key recommendations to help businesses looking to reduce their scope 3 emissions (the indirect emissions created in a value chain) on smallholder farms in their supply chains. The primary finding of the study, Carbon footprints and mitigation opportunities in Fairtrade supply chains, is that, when working…
Read MoreWaitrose makes major surplus food donation
Waitrose has announced a significant contribution to help combat food poverty in the UK by providing surplus pasta to FareShare as part of the Coronation Food Project. Working with its own-brand pasta supplier, Daybreak, Waitrose will divert approximately 130 tonnes of surplus pasta per year – the equivalent of 350,000 meals – to FareShare, the UK’s national network of charitable food redistributors and partner of the Coronation Food Project. Addressing a critical need highlighted by FareShare, this will provide a steady supply of pasta – a high priority and versatile…
Read MoreIt takes a village to create a film: WaterAid’s pioneering approach puts communities in control
A rural community in Malawi has been central to the development of WaterAid’s new campaign film launched last month, which was made in line with the charity’s pioneering approach to foster a collaborative approach to storytelling. WaterAid worked with Kenyan production company Ginger Ink, and together they established a rapport with the community over several months, hearing people’s stories off-camera then co-developing the script and the storyboard, ensuring the accuracy of the content while upholding the dignity of those involved. The film for the ‘Where there’s water’ appeal highlights the ripple…
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