Year: 2024

IDPH, Brady & Ad Council Unveil Video PSA to Promote “Pause to Heal” Firearm Safety Campaign in Illinois

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council recently premiered a new video public service advertisement (PSA) to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws,” in Illinois. The new film builds upon the first phase of the “Pause to Heal” campaign, initially launched in April 2024 in Illinois. WATCH THE PSA: This public safety effort is part of a planned multi-state “Pause to Heal” campaign designed to prevent…

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Antenna Group Expands Global Footprint with Acquisition of Czech Republic’s Rubikon PR

Stuart Mitchell

Antenna Group announced recently the acquisition of Rubikon PR, a leading Czech public relations and marketing firm. This move marks a significant expansion of Antenna Group’s European operations and reinforces its commitment to driving positive global change through innovative communication strategies. Founded in 2012, Rubikon is known for its expertise in social impact, fintech, real estate, technology, and the industrial sector. By seamlessly integrating Rubikon into its global operations, Antenna is both expanding its global footprint and enhancing its ability to deliver creative, data-driven solutions at scale. This strategic integration…

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IPA announces prestigious Effectiveness Awards shortlist

Stuart Mitchell

Twenty-eight outstanding case studies have been named on the prestigious IPA Effectiveness Awards 2024 shortlist. The shortlist is made up of 21 single-market case studies, four not-for-profit and three multi-market entries from the UK, Ireland, Australia, New Zealand, USA and Pakistan. Of these, seven agencies and 13 brands have been shortlisted with their first entry into the IPA Effectiveness Awards. Additional information about the IPA Effectiveness Awards 2024 shortlist: adam&eveDDB is the most shortlisted agency with four cases, followed by MG OMD (three), VCCP and VML (both two). The seven…

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Berry Partners with Abel & Cole to Introduce Innovative Club Zero Refillable Milk Bottles

Stuart Mitchell

New, refillable milk bottles offer lightweight alternative to glass and support up to 16 uses Global sustainable packaging leader, Berry Global Group, Inc., partnered with Abel & Cole, a pioneer in sustainable food delivery, to supply bottles for its Club Zero Refillable Milk delivery service. The new polypropylene (PP) bottles can be refilled up to 16 times before being recycled. Made with widely recyclable PP, the new bottles produce fewer transport and processing greenhouse gas (GHG) emissions compared to heavier glass bottles,* challenging the conventional use of glass bottles for…

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CFG unveils brand refresh

Stuart Mitchell

Charity Finance Group (CFG), the UK’s leading membership organisation for charity finance professionals, is delighted to announce a refresh of its brand identity. This exciting evolution reflects CFG’s commitment to supporting a diverse, vibrant and growing community in a changing world. Key highlights of the brand refresh include a: bolder logo and strapline – The new logo, with its complete circle and central initials, signifies CFG’s collective strength. The new strapline – ‘Leading the way for charity finance’ – captures CFG’s mission to be the leading voice and go-to body…

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