Year: 2024

Channel 4 streaming audience jumps a third year on year in June, accelerating its shift to first public service streamer

Stuart Mitchell

Channel 4’s streaming audience grew by nearly one third in June, buoyed by a wide range of hit shows including docudrama The Fall: Skydive Murder Plot and US reality show Dance Moms, which helped it to generate more than four billion viewer minutes in watch time last month. Latest Barb data shows Channel 4’s streaming audience in June is up 30% on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3% year on year…

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Unlocking quality corporate insights into SDGs progress

Stuart Mitchell

An updated online database, Business reporting on the SDGs: An analysis of the Goals and Targets, was made available recently to improve business reporting on the SDGs, featuring a comprehensive inventory of potential disclosures at the targets level for each of the Sustainable Development Goals (SDGs). The database was first launched in 2017 by GRI and the UN Global Compact to effectively integrate the SDGs into existing reporting processes, and to demonstrate their impact and contributions to sustainable development through high-quality, consistent and comparable data. With a redesigned, user-friendly interface,…

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Starbucks to lead first-ever city-wide reusable cup project in California with NextGen Consortium

Stuart Mitchell

Starbucks has explored the possibility of getting more people to use reusable cups before – more than two dozen different tests around the world, many of them focusing on how Starbucks might influence customers to change their behavior when it comes to waste.   But this next test will be different.   Starting in August, in Petaluma, California, Starbucks is leading a city-wide collaborative reuse project to make reusable cups the default option for to-go drinks. Most reusables tests focus on customers “opting in.” The Petaluma Reusable Cup project is also unique…

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Three Quarters of Marketers Plan to Increase Trend-Based Social Media Content This Year

Stuart Mitchell

As community-led trends continue to dominate social feeds, global creator agency, Billion Dollar Boy, has partnered with TikTok to bring marketers the industry’s first ever whitepaper on trend-centric marketing, and has conducted new independent research uncovering how brands are participating in these fast-moving cultural moments, how they’re leveraging creators for trend-driven content, and whether these efforts are resonating with consumers.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 content creators and 500 senior marketers and brand managers across the US and UK, found that…

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Stewart Investors launches Global Emerging Markets (ex-China) Leaders Sustainability Fund

Stuart Mitchell

Stewart Investors, an active, long-only equity specialist focused on sustainable investing since 2005, has recently launched a Global Emerging Markets (ex-China) Leaders Sustainability Fund (“the Fund”). The Fund is available as a VCC for investors in EMEA and Asia, reflecting growing appetite among investors for the investment manager’s emerging markets-focused funds. The UCITS fund, managed by Jack Nelson, leverages the team’s decades of expertise and strong track record of investing in emerging markets. It will invest in high-quality companies with exceptional cultures, strong franchises, and resilient financials outside of mainland…

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