Year: 2024

Hubbub unveils dynamic toolkit and grants to help tackle litter across the UK

Stuart Mitchell

The environmental charity Hubbub has launched Neatstreets.org.uk a new website to help local authorities and other organisations combat litter using a range of tried and tested ideas.   Artwork for posters and bins, audience insights and ideas for litter interventions are just some of the free tools available on the site which is designed to guide organisations on how to deliver a successful litter campaign in their local area. In addition, McDonald’s has provided funding for five grants of £10,000 to be made available to councils, to help subsidise funding already…

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RiverSafe and World Vision Join Forces to Transform Education for Children Across Africa

Stuart Mitchell

RiverSafe, a leading Cybersecurity, DevOps and AppSec professional services provider, has partnered with education-based charity World Vision to improve access to education for children in Africa. World Vision is a global humanitarian organisation dedicated to improving the lives of children, families, and communities around the world. Focusing on providing education, healthcare, and emergency relief to those in need, they aim to break the cycle of poverty and open doors for a brighter future for children. To support the charity, RiverSafe has provided donations to World Vision to support their mission…

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Carbon marketplace company announces acquisition in quest to scale carbon credit market and increase integrity in net zero

Stuart Mitchell

Changeblock, the UK’s pioneering carbon market facilitator funding global planet repair and protection projects using blockchain, has confirmed intentions to acquire JustCarbon, the marketplace for starting gigatonne, high-integrity, carbon removal projects. The deal marks a significant move in the ongoing consolidation trend within the carbon market. Changeblock will become a major contributor to global sustainability efforts, with projections to transact 65 million tonnes of carbon by 2050. The company has developed one of the most transparent marketplace ever and the group have now subscribed over $6.2USD million in shares. This figure…

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Cedara Launches Out-of-Home (OOH) Measurement Tool For Industry Emissions Transparency

Stuart Mitchell

Cedara, the Carbon Intelligence Platform, recently announced the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and digital OOH using the recently released standards by the Global Alliance for Responsible Media (GARM) and Ad Net Zero, providing media owners, vendors, brands, and agencies with an unparalleled tool to seamlessly measure product-level emissions. Driven by increasing client demand and the advertising industry’s push for comprehensive emissions transparency, the new OOH measurement…

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How messaging can personalise complex customer journeys and drive brand growth

Stuart Mitchell

Creating a more personalised two-way interaction with customers is an increasingly important requirement for brands and can generate a significant advantage for businesses, as customer journeys become more complex. ‘Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle’ is a new study by WARC in partnership with Meta, distilling recent research into the shopper journey to help brands create a closer, more trusted and valued customer relationship.   Aditya Kishore, Insight Director, WARC, said: “Customer touchpoints have been expanding for several years. While the funnel remains…

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