Year: 2024

RSPCA animated film goes viral amid busiest period for animal cruelty

Stuart Mitchell

A hard-hitting new RSPCA animated film has been watched tens of thousands of times in just 72 hours – and is now set to hit television screens across the country. The 30-second film has been released as the animal welfare charity launches its ‘No Animal Deserves Cruelty Appeal’ – as the RSPCA is braced to respond to more cruelty this summer than at any other time of the year.  Between June and August last year, the RSPCA took a report about an incident of animal cruelty every five minutes.  The…

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Charity shop sales remain steady following record growth last year

Stuart Mitchell

Charity shop income remained steady at the start of 2024 following record sales last year, research from the Charity Retail Association shows. Like-for-like in-store income grew by 0.8% in January-March 2024 compared to the same period in 2023, whilst the average transaction value increased by 4.2%.  Strong online sales boosted total charity shop income in the face of severe weather and reduced footfall according to the Charity Retail Association’s Quarterly Market Analysis report, with sales through online channels increasing by 14.3% compared to January-March 2023. The charity retail sector faced…

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Sodexo expands Full Circle Farm partnership with new collaboration with The Good Eating Company

Stuart Mitchell

Sodexo’s The Good Eating Company (GEC) is following in the sustainable farming practices footsteps of Sodexo Live! with a new partnership with Full Circle Farms. GEC now has its own one acre plot at the unique farm in West Sussex which contributes to a more sustainable and resilient food system. Full Circle Farms offers foodservice providers like GEC and urban restaurants an opportunity to own and grow on their own plot of farmed land. Each plot is allocated a full farming team who work with the chefs to assess the…

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One Water fundraising to boom this year as Ocado and Sainsbury’s seek out ‘brands with purpose’

Stuart Mitchell

Ethical Hydration brand One Water is set to have a bumper year as customers seek out purpose-led brands in their weekly shop. One Water estimates that they’ll be able to fund the provision of clean, safe water to around 6,500 people in sub-Saharan Africa due to new listings with Sainsbury’s in June and Ocado going live this month. Transforming the lives of around 25 communities, a donation from each sale will go to The One Foundation, to fund clean water projects where it’s needed most – ranging from hand-pump programmes in…

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ACNE and The Hygiene Bank tackle a social injustice

Stuart Mitchell

‘Hiding in Plain Sight’ was a winner in Ocean Outdoor’s annual Digital Creative Competition More than 4.2 million people in the UK are struggling with hygiene poverty, going without essential personal care products like toothpaste, shampoo, soap and sanitary items because they cannot afford them. As the cost of living crisis continues, grassroots charity The Hygiene Bank tackles this injustice in a powerful interactive Digital out-of-home (DOOH) campaign which addresses both the problem and the need for public donations. Called ‘Hiding in Plain Sight’, the idea was a winner in…

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