Year: 2024

Avallen Solutions Launches To Accelerate Sustainability In The Drinks Industry

Stuart Mitchell

The founders of Avallen Spirits, the owner of Avallen Calvados, Stephanie Jordan-Balmforth and Tim Etherington-Judge, are pleased to announce the launch of Avallen Solutions, a new consultancy dedicated to fostering genuine sustainability within the drinks and hospitality industries. Building on their success with Avallen Calvados, recognised as the world’s most sustainable spirits brand, the duo now aims to ensure the entire industry thrives amidst the escalating threats posed by climate change, water insecurity, and biodiversity loss. “With Avallen Calvados, our dream was to build the world’s most sustainable spirits brand,…

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UK public trusts charities twice as much as other institutions

Stuart Mitchell

Three quarters (73%) of the public has moderate or high trust in good causes (scoring them 6 out of 10 or higher), making charitable organisations the most trusted UK institution, according to the latest research from Enthuse, the digital donations, fundraising and event reg platform.  The Donor Pulse research series provides insight into people’s giving habits, trust levels in charities, and how the gradually improving economic background is impacting the third sector.  A matter of trust Charities are twice as trusted as the next most trusted institution; faith groups and religious institutions, which…

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PRCA introduces new Code of Conduct for members

Stuart Mitchell

The Public Relations and Communications Association (PRCA) announces a revised Code of Conduct. This updated Code, along with associated procedures, reflects the latest in professional and regulatory best practices, ensuring clarity and robustness in guiding members’ conduct. The revised Code of Conduct updates and replaces the PRCA Professional Charter and the PRCA Health Public Relations and Communications Code of Conduct. Developed by the newly-appointed PRCA Standards Committee with input from external legal advisors, the Code provides clear standards of professional behaviour expected of PRCA members. The new Code applies to…

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Bean there, donated that? Brits choose bean baths over phone donations

Stuart Mitchell

Brits are more likely to sit in a bath of baked beans or stay silent for 24 hours to raise money for charity than donate their unused smartphones, according to new research from Virgin Media O2 and environmental charity, Hubbub. Perhaps it’s because more than 4 in 10 people (44%) wrongly believe charities don’t accept smartphones, with almost 15 million unwanted devices gathering dust in homes and garages across the country. Despite this, more than 7 in 10 of Brits feel guilty for not doing enough to support charities or…

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CAP takes action against e-cigarette ads breaking the rules

Stuart Mitchell

The ASA/CAP have released a post called: CAP takes action against e-cigarette ads breaking the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP is cracking down on ads for vapes and e-cigarettes that break our rules, issuing an Enforcement Notice to advertisers and launching focused monitoring to find and ban problem ads. E-cigarettes are not designed to be used by or legally…

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