AI-led Science Innovation Protects Communities Hit by Climate Change

The United Nations World Food Programme (WFP), Oxford University Physics Department, IGAD Climate Prediction and Applications Centre (ICPAC), and various national forecasting and meteorology agencies across east Africa are joining forces to pioneer a transformative initiative that’s revolutionising extreme weather forecasting and early warning systems in the region.  In east Africa, where deadly floods have succeeded the worst drought in decades, climate change is accelerating the frequency and severity of extreme weather events, the need for precise and timely forecasts has never been more critical. In an era marked by…

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Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024

WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.  Creative Impact, now in its second year, is co-curated by WARC and Cannes Lions. Featuring 31 sessions across the five days of this year’s Festival, it highlighted the role of creativity in building resilient brands and delivering commercial results.  Featuring some of the world’s top industry leaders and marketing researchers sharing their latest thinking, it shows not just why creativity matters, but…

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Announcing the Winners of the 2024 Bulldog PR Awards

Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celebrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards offer a unique perspective on the most exceptional work within the industry. For more than two decades, the Bulldog PR Awards have celebrated remarkable campaigns, agencies, and individuals who have advanced the industry through innovation and excellence. Each category awards a prestigious Grand Prize to the most exceptional entry, highlighting the…

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Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Sky Media, the advertising sales arm of Sky, has announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption Index’…

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Better Cotton Announces 2024 Member Award Winners

Better Cotton, the world’s largest cotton sustainability initiative, announced today the recipients of its 2024 Member Awards.  This year’s awards – presented by Alan McClay, CEO of Better Cotton and Eva Benavidez Clayton, Senior Director of Membership and Supply Chain – honoured members who have made an outstanding contribution to the cotton industry.  In the 2021/2022 season, Better Cotton Retailer and Brand Members sourced an impressive 2.6 million tonnes of Better Cotton, accounting for more than 10% of the global cotton production.  The ceremony took place during a dinner cruise…

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