The ASA/CAP have released a post called: Guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are today publishing an updated version of their existing guidance on the presentation of mid-contract price increases in telecoms ads. Amendments have been made to reflect changes to Ofcom rules that will have the effect of…
Read MoreDay: 12 January 2025
Thanks for an amazing 2024!
I don’t normally do this kind of thing but it’s been a great year for us at Ethical Marketing News and this has included our trip to The Hague, and I wanted to share some of the specs from the site this year, these are taken from the webhosts analytics. These are some stats from the site for the period from January 1st 2024 to December 31st 2024. Total Visitors: 1,613,609 Page impressions: 4,838,641 Over 25% of my traffic is now from the US, the biggest single country. We were…
Read MoreGRI global adoption by top companies continues to grow
Sustainability reporting around the world by major companies is now ‘business as usual’, with nine-in-ten of the companies that do report choosing to use the GRI Standards, according to a comprehensive new survey. The 2024 edition of the KPMG Survey of Sustainability Reporting looks at the reporting practices of 5,800 companies – comprised of the largest 100 companies in each of 58 countries (the N100). It revealed that GRI usage has risen to 71% (up three percentage points on 2022), while among a subset of the 250 largest multinationals (the G250)…
Read MoreCompassion’s EggTrack 2024 Spotlights Industry Leaders and Laggards in Cage-free Egg Transition
As the 2025 deadline for cage-free egg commitments approaches for many food companies, Compassion’s EggTrack 2024 turns the spotlight on company progress across Europe, revealing where businesses are leading the way – and those that are falling behind. Compassion launched its EggTrack report several years ago to monitor the progress of the world’s largest food companies in meeting their voluntary cage-free egg commitments for shell eggs (own-brand and branded) and egg products, across global regions (US, Europe and the UK and Asia-Pacific). EggTrack not only recognises these commitments but also…
Read MoreGlobal advertising spend to surpass $1trn for first time this year
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. The new forecast, published today, represents a 0.2 percentage point (pp) upgrade on WARC’s last global forecast in August. Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global…
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