Day: 18 January 2025

New WWF data shows UK supermarkets off track to meet critical environmental targets

Stuart Mitchell

UK supermarkets are not on track to meet crucial environmental targets, according to WWF’s latest report, What’s in Store for the Planet 2024.   Published today, the annual report reveals piecemeal progress since last year and clear areas of concern – with supermarkets a long way off meeting the goal of halving the environmental impact of the average UK weekly shop by 2030.    Despite a welcome increase in data voluntarily submitted by the supermarkets, the report – an in-depth review of the UK grocery market’s impact across seven key areas –…

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Help Shape the Future of Target Setting: The SBTi Opens Applications to Pilot its Chemicals Sector Criteria

Stuart Mitchell

The Science Based Targets initiative (SBTi) is calling on companies from across the chemicals industry to pilot test its Draft Chemicals Sector Target-Setting Criteria and Tool. This is a key step in the development of this framework to drive the decarbonization of one of the world’s most significant emitting sectors. Chemicals companies are invited to participate in SBTi’s pilot phase to test and help shape the Chemicals Sector Target-Setting Criteria and Tool. As part of the development process and in line with the Standard Operating Procedure for Development of SBTi…

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Formula 1 expands Sustainable Aviation Fuel investment through new Qatar Airways programme

Stuart Mitchell

Formula 1 has announced it is expanding its investment in Sustainable Aviation Fuel (SAF) through a new programme developed with Global Partner Qatar Airways. This builds upon the previously announced investment alongside Global Logistics Partner, DHL and creates a broader framework for Formula 1 teams and the FIA to participate. In total, the combined investment in the two programmes in 2024 will reduce related emissions by more than 8,000 tCO2e (tonnes of carbon dioxide equivalent). This is an approximate 19% reduction in related emissions, compared to traditional aviation fuel, for…

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Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

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Baldwin&’s Cheeky New Campaign for Worldclass’ Colon Cancer Prevention Fashion Line

Stuart Mitchell

Here’s a fact: Colon cancer is up to 89% preventable. Here’s an unfortunate truth: the stigma around guts, butts, and poo prevent important conversations around colonoscopies, especially among those in their 20s, 30s and 40s, age groups that have seen colon cancer on the rise for years. It’s why Worldclass, a new streetwear line launched by Brooks Bell and Sarah Beran – both survivors of late-stage colorectal cancer diagnosed in their 30s – enlisted purpose-driven creative agency Baldwin& as their strategic and brand design partner to create an edgy campaign to showcase…

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