Day: 29 January 2025

As Kids and Teens Struggle with Mental Health, New Resources Help Parents Provide Support

Stuart Mitchell

The “Sound It Out” campaign, created by the Ad Council in partnership with Pivotal, today premiered new public service advertisements (PSAs) reminding parents and caregivers of the important role they play in supporting young people’s emotional wellbeing. Developed by McCann New York with guidance from youth mental health experts, the “Listening is a Form of Love” PSAs direct audiences to SoundItOutTogether.org for free, expert-vetted resources to help them support their children’s mental health through listening and reflecting. New data from Surgo Health’s Youth Mental Health Tracker, released earlier today, highlights…

Read More

EcoVadis Hires Product Carbon Footprint Experts to Usher in New Era of GHG Emission Reduction

Stuart Mitchell

EcoVadis, the leading sustainability intelligence platform for global supply chains, announces the hiring of Antoine Verger and Varena Junge to expand EcoVadis’ existing carbon expertise. In a move to push the boundaries on GHG emission reduction strategies, the two will be tasked with developing a Product Carbon Footprint (PCF) tool as part of EcoVadis’ Carbon Action Manager solution that already supports growing carbon maturity across supply chains. Verger and Junge’s expertise will build upon EcoVadis’ holistic supply chain decarbonization strategy which helps organizations increase the availability and quality of granular…

Read More

Online Supply Pathway of Age-restricted Ads

Stuart Mitchell

The ASA has recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads. Given concerns about children’s exposure to these ads in media popular with them, the ASA’s five year strategy commits to protecting children and other vulnerable audiences and bringing greater transparency and broader accountability to this and other areas of our online advertising regulation.   This study uniquely presents the perspectives of advertisers, publishers and ad supply intermediaries on the relatively few cases, identified by our automated monitoring,…

Read More

Effie Awards Europe 2024 Winners Announced

Stuart Mitchell

The winners of the 2024 Effie Awards Europe were announced at Concert Noble in Brussels last month. Outstanding entries were awarded the Gold Effie, Dentsu Creative Amsterdam scooped the Grand Effie and McCann Worldgroup got the Agency Network of the Year title. Over 160 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, Global Strategy Director at DDB Paris, and Iva Bennefeld-Stepanic, Vice President Marketing and Brand Excellence Europe…

Read More

Integrity Council confirms Isometric meets its high-integrity criteria

Stuart Mitchell

Verra’s VM0047 ARR methodology also becomes CCP Approved in latest assessment decisions  Isometric, a carbon crediting standard focused on carbon dioxide removal (CDR), has been approved as CCP-Eligible, the Integrity Council for the Voluntary Carbon Market announced recently as it published its latest assessment decisions. Isometric joins ACR, ART, CAR, Gold Standard and Verra as the CCP-Eligible Programs under the ICVCM.   CCP-Eligible status means the programs have demonstrated that they meet the rigorous Core Carbon Principles (CCP™) criteria for effective governance, transparency, tracking and robust independent third-party validation and…

Read More