Month: January 2025

Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

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Indian Brands and Canopy Unite to Protect Forests and Champion Circular Fashion Solutions

Stuart Mitchell

Indian fashion brands Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur are the latest to join Canopy, a solutions-driven environmental non-profit and global movement to safeguard the world’s climate- and biodiversity-critical forests and accelerate Next Gen Solutions for the fashion industry. These brands join the ranks of Indian sustainability leaders Flipkart and Anita Dongre, as well as Canopy’s international network of 950+ companies, further solidifying India’s growing role in the international shift towards circular supply chains and forest protection. This announcement follows Canopy’s recent “Fashion for Forests” event…

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Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero

Stuart Mitchell

51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders, today announced that it has been selected by Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, to help reduce its carbon footprint. In its journey toward net-zero, Innovid is prioritizing sustainability across all of its products and solutions. Partnering with 51-0 will enable the business to swiftly identify opportunities to reduce carbon and save money via more efficient operations, while also strengthening its partnerships with agencies…

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Billionaires emit more carbon pollution in 90 minutes than the average person does in a lifetime

Stuart Mitchell

Fifty of the world’s richest billionaires on average produce more carbon through their investments, private jets and yachts in just over an hour and a half than the average person does in their entire lifetime, a new Oxfam report reveals today. The first-of-its-kind study, “Carbon Inequality Kills,” tracks the emissions from private jets, yachts and polluting investments and details how the super-rich are fueling inequality, hunger and death across the world. The report comes ahead of COP29 in Baku, Azerbaijan, amidst growing fears that climate breakdown is accelerating, driven largely…

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TotalEnergies Implements its Strategy of Capital Recycling with an Acquisition in Germany and a Farm Down in the US

Stuart Mitchell

TotalEnergies announces the signing of an agreement with Partners Group, one of the largest firms in the global private markets industry, for the acquisition of VSB Group, a Germany based renewable energy project developer for a consideration of €1.57 billion (equity value and shareholder loan). On another side in line with its Integrated Power business model, TotalEnergies has signed an agreement with funds managed by Apollo (NYSE: APO) for the sale of 50% of a portfolio of 2 GW solar and battery energy storage systems (BESS) projects located in Texas.…

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