Month: January 2025

Global Alliance & WHO QualityRights initiative collaborate to bolster mental health as industry faces mounting pressures in health & wellbeing report

Stuart Mitchell

The Global Alliance for Public Relations and Communication Management (Global Alliance) has announced a collaboration with the World Health Organization’s (WHO) QualityRights initiative, reinforcing its 2025 commitment to advancing mental health and wellbeing in the public relations and communication industry. As January’s Health & Wellbeing Month concludes, Global Alliance will host a free global webinar on 30 January, open to all Public Relations and Communication professionals. The event will mark the release of the Global Alliance How We Are Working Mental Health and Wellbeing Snapshot Report (Snapshot report), highlighting critical…

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POWERADE Launches the Athletes Code, a Commitment to Supporting Mental Health in Sports

Stuart Mitchell

POWERADE has announced The Athletes Code, a commitment to a more inclusive and progressive relationship with athlete partners to support their mental well-being. Launching in partnership with Olympic Gold Medalist and World Cup Champion Alex Morgan, Olympic gold medalist swimmer Tatjana Smith, South African footballer Linda Motlhalo, and Brazilian Paralympic swimmer Douglas Matera, The Athletes Code is a contractual provision that allows athletes to pause their partnership commitments to focus on their mental well-being, without losing their sponsorship. The Athletes Code launches at a time when athletes are under immense…

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Strengthened disclosure can unlock sustainable finance agenda

Stuart Mitchell

Negotiations have begun in preparation for the United Nations’ Fourth International Conference on Financing for Development (FfD4), with GRI taking an active role to engage in the debate on how comprehensive sustainability reporting can play a greater role in aligning finance with sustainable development. The Elements Paper for FfD4 outlines proposals for sustainable development financing, reflecting priorities voiced by UN Member States, international organizations, civil society and others. It will serve as the foundation for the FfD4, to be held late June in Spain in 2025, which will seek to…

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Amazon meets 100% renewable energy goal seven years early

Stuart Mitchell

All of the electricity used by Amazon’s operations, including its data centres, was matched with 100% renewable energy in 2023. In 2019, we set a goal to match all of the electricity consumed across Amazon’s global operations – including our data centres, corporate buildings, grocery stores and fulfilment centres – with 100% renewable energy by 2030. Today, we’re proud to share that we’ve met that goal seven years ahead of schedule. To get there, we’ve become the largest corporate purchaser of renewable energy in the world for four years running,…

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WARC releases The Voice of the Marketer 2025 – a deep dive into a global survey of 1,000+ marketers

Stuart Mitchell

Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a new report by WARC released today based on an in-depth survey of more than 1,000 marketers worldwide. Global advertising investment is on track to surpass $1trillion for the first time this year, and is set to grow +7.6% in 2025 per the latest advertising spend forecasts by WARC Media. The research suggests…

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