Day: 8 April 2025

EcoVadis Unveils Carbon Data Network to Help Meet Net Zero Targets

Stuart Mitchell

EcoVadis, the leading sustainability intelligence platform for global supply chains, today unveiled its Carbon Data Network (CDN) at the Sustain 2025 conference. CDN represents a giant leap-forward in Scope 3 decarbonization, providing businesses with unparalleled access to insights on primary carbon data reliability from their suppliers. Built on a network of more than 150,000 organizations, this streamlined collection and transparency of primary emissions data empowers companies to drive and measure their Scope 3 decarbonization progress.   Only 16% of the world’s largest companies are currently on track to meet their 2050 Net…

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AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving

Stuart Mitchell

According to a recent AARP survey, 61% of older adults are worried they will not have enough money to support themselves in retirement, and 20% of older adults have no retirement savings at all. To help people plan for retirement and boost their financial security, today the Ad Council and AARP are launching new public service advertisements (PSAs), titled “The Pre-Game,” to raise awareness of free retirement planning resources at ThisIsPretirement.org. AARP research shows that 47% of American private sector workers, and 52% of Black working adults, lack access to…

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Serviceplan Group named Independent Agency Network of the Year by Ad Age

Stuart Mitchell

Serviceplan Group has been named Independent Agency Network of the Year at the Ad Age A-List & Creativity Awards, recognizing its outstanding creativity, growth, and innovation in 2024. As the largest independent agency network worldwide, Serviceplan Group stood out for its House of Communication model, seamless integration of creativity, media, and technology, and its pioneering AI initiatives, including the launch of AI Labs in Munich and San Francisco. “Being named Independent Agency Network of the Year is more than an honor—it’s a testament to our teams and partners worldwide,” said Florian…

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ICCO Announces Changes in Operation and Collaboration with The PRomise Foundation for Services

Stuart Mitchell

The International Communications Consultancy Organisation (ICCO) has announced changes in its operations, appointing The PRomise Foundation to manage office administration, membership services, and the organisation of key ICCO events, including the ICCO Global Summit and ICCO Global Awards. Following a selection process, ICCO’s Executive Committee chose The PRomise Foundation to take on these responsibilities based on their experience in organising conferences of International repute focussed on the public relations community. ICCO President, Grzegorz Szczepański, commented: “The PRomise Foundation has demonstrated strong capabilities in organising industry events, including PRAXIS. Their experience…

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CAP – Community Radio: Advertising No-Nos

Stuart Mitchell

The ASA/CAP have released a post called: Community Radio: Advertising No-Nos. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since 2002, community radio has been an invaluable tool for local communities and small non-profit organisations to represent their interests over the airwaves. In many ways, they’re the legitimised descendants of the “pirate” stations of the 1960’s, allowing those bypassed by more established media routes…

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