Month: April 2025

Three Leading Media Businesses Join Forces with London High School to Inspire the Next Generation of B Corp Leaders in Advertising

Stuart Mitchell

In an innovative collaboration this B Corp Month, independent City Heights Academy, media agency December19, media sales house Canopy Media, and media partner and behavioural location data intelligence provider Mobsta threw open their doors on 25 March to nurture the next wave of purpose-driven media pioneers. Their initiative, ‘Gen B Corp Unlocked’, shows how B Corp principles shape modern media strategies and operations. The day-long event welcomed GCSE Media Studies students from City Heights Academy in Tulse Hill, to showcase the advertising industry and spotlight how being a B Corp influences their work across different…

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Sodexo reveals net zero supply chain engagement has helped reduce supply chain GHG emissions by 32%

Stuart Mitchell

Sodexo UK & Ireland’s latest net zero progress report reveals the positive impact of its award-winning net zero supply chain engagement strategy with a 31.8% reduction in its supply chain GHG emissions against its 2017 baseline. Sodexo’s report outlines the significant progress it has made for the period 1 June 2023 and 31 May 2024 achieving a 23.4% reduction in absolute Scope 1, 2, and 3 greenhouse gas emissions against its 2017 baseline. Sodexo continues to follow the science in its efforts to reach net zero by 2040 and in…

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Experts enter fourth dimension to create better medical devices

Stuart Mitchell

Experts at the University of Birmingham and Imperial College London have launched a project aimed at revolutionising medical device engineering by incorporating a fourth dimension—time— into design to achieve new functionality.  The 4D Health Tech initiative addresses a critical gap in medical device design: neglect of time-dependent changes in the human body. Traditional medical devices fail to account for growth, movement, and tissue regeneration or degeneration, leading to compromised functionality and shortened lifespan.   For example, paediatric implants do not grow with the child and must be regularly changed. Stoma bags…

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Wings for Life World Run Announces 2025 Events Across the UK

Stuart Mitchell

On Sunday 4 May, Wings for Life World Run will host a series of events across the UK, including in Leeds, London, Nottingham and Liverpool, to raise money for spinal cord injury research. Wings for Life World Run is a unique global race available for both runners and wheelchair participants in which participants run away from a moving, virtual finish line in the app. Instead of a set finish line, competitors across the world all start at the same time and race to keep ahead of a moving finish line called the…

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WARC Rankings 2025: Effective 100 – The world’s most awarded campaigns and companies for effectiveness

Stuart Mitchell

The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final WARC Ranking, is now released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Effective 100 Ranking is an aggregate of the results of the most important global and regional effectiveness awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Anna Hamill, Senior Editor, WARC Creative, said: “The…

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