Month: April 2025

Serviceplan Group tops the healthcare marketing creative rankings for the 11th time

Stuart Mitchell

Continuing on the road to success: With a clear lead of over 4,000 points over the second-placed agency and a record score of 6,830 points, the Serviceplan Group has been named the most successful creative agency in the healthcare market for the eleventh time. The Serviceplan Group was honoured with a total of 255 awards in national and international competitions, making it the undisputed leader in both categories. The Serviceplan campaigns ‘855 – How To Quit (Opiods) – Helpline’ and ‘Aizome Wastecare’ are also the two most successful works of…

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Global study highlights issues obstructing the development of creative ideas

Stuart Mitchell

Poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues highlighted in a new global report which provides evidence-based action points on how the industry can collectively improve the process of developing outstanding creative ideas. Conducted by BetterBriefs and research agency Flood + Partners, and produced in partnership with IPA (The Institute of Practitioners in Advertising) and the WFA (World Federation of Advertisers), the comprehensive new global study ‘The BetterIdeas Project’, represents the opinions of 1034 agency, marketer and in-house respondents. They span 54…

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Berry Introduces High-Quality PCR Plastic for Homecare and Industrial Packs

Stuart Mitchell

Berry Global is introducing a high-quality post-consumer recycled (PCR) plastic polymer for non-contact-sensitive packaging, specifically aimed at the homecare and industrial sectors. Utilising many of the same processes used to produce Berry’s proprietary contact-sensitive PCR, CleanStream® Home and Industrial is suitable for a wide variety of applications with exacting technical specifications. The purity degree of the recycled polymer enables it to be included in greater percentages in all types of packs and in areas which demand a high degree of functional performance, for example trigger spray heads and the lid,…

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enfinium announces next phase of carbon capture technology programme, trialling next generation British technology and accelerating carbon capture in Wales

Stuart Mitchell

enfinium, one of the UK’s leading energy from waste (EfW) operators, today announced the next phase of its carbon capture and storage (CCS) pilot programme, advancing its commitment to deliver CCS across its facilities. One of the projects, located at enfinium’s Parc Adfer facility in Flintshire, North Wales, will be the only active carbon capture pilot in Wales and the first pilot deployed in the wider HyNet industrial cluster. In April 2025, enfinium will relocate the CCS pilot plant currently at its Ferrybridge 1 facility in West Yorkshire to Parc…

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Billion Dollar Boy Launches ‘The Creator Fund’ to Support Creator Attendance at Major Industry Events, Including Cannes Lions

Stuart Mitchell

Leading global creator agency, Billion Dollar Boy, and global platform, FiveTwoNine, today announce the launch of The Creator Fund, a grant helping independent creators attend the world’s largest advertising and creative events – starting with an official partnership with the prestigious Cannes Lions Festival. For its inaugural initiative, The Creator Fund, will provide 20 Creator Passes worth £1,000 (€1,185) each, with no obligations to Billion Dollar Boy.  By removing financial barriers, this fund invests in the next generation of creators set to lead the future of the advertising industry. The…

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