Day: 9 May 2025

Hyundai’s New Human-Centered Campaign Takes a Fresh Approach to Automotive Advertising

Stuart Mitchell

At the Seoul Mobility Show, Hyundai Motor Company premiered the newest generation of its hydrogen-powered NEXO. To mark the occasion, the company launched the global NEXO campaign created in partnership with Serviceplan Hamburg. The spot takes a bold narrative approach, bringing Hyundai’s unwavering belief in hydrogen technology to life and aligning seamlessly with the brand’s vision: Progress for Humanity. In addition to showcasing innovation and product benefits, the campaign zooms in on the personal side of commitment. The spot follows a young woman preparing to deliver a speech to her…

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IEA report highlights the opportunity for Germany’s energy transition to strengthen its security and competitiveness

Stuart Mitchell

As greater shares of renewables enter the power mix, IEA recommends Germany optimise its electricity system to lower costs and accelerate emissions reductions in end-use sectors A more efficient and resilient electricity system can support a secure, affordable energy transition in Germany, according to the IEA’s new Energy Policy Review. Under its long-standing Energiewende policy, Germany is transforming its energy system. It is moving towards a system based largely on renewable electricity, which it views as a long-term opportunity to improve energy security and economic competitiveness. However, more work is…

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ICCO Announces the 2025 NextGen Board and World Cup Competition to Drive Profession-wide Talent and Innovation

Stuart Mitchell

The International Communications Consultancy Organisation (ICCO) has reaffirmed its commitment to championing the next generation of PR professionals with the announcement of its 2025 NextGen Board and organising PR NextGen World Cup again. This is part of ICCO’s broader mission to empower emerging talent and future-proof the global communications industry through actionable platforms and global engagement. ICCO’s dedication to developing young professionals is already taking shape through key initiatives. The NextGen Group has quickly evolved into a dynamic global forum for young PR leaders — sparking fresh ideas, peer collaboration,…

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CAP – Stay up to data: four key tips on using personal data for marketing

Stuart Mitchell

The ASA/CAP have released a post called: Stay up to data: four key tips on using personal data for marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 10 of the CAP Code outlines the rules that marketers need to follow when they’re using consumers’ “personal data”. Although the underlying legislation has a wide application, these rules relate only to data used for direct…

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edie and Brook Green launch new guide to sustainable energy procurement

Stuart Mitchell

Produced by edie in partnership with Brook Green Supply, the new ‘Business Guide to Energy Procurement on the Road to Net-Zero’ is a handy resource for businesses of all sizes and sectors. CLICK HERE TO ACCESS YOUR COPY OF THE GUIDE While the energy transition gathers pace in the UK, buoyed by supportive policy, many businesses are still grappling with volatile energy prices and high inflation. Many are also striving to decarbonise more rapidly than the wider economy, setting targets covering Scope 2 (power-related) emissions sources. Designing and implementing the…

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