Day: 12 May 2025

Greenbids joins forces with SeenThis to deliver 67% carbon reduction in Dentsu campaign for Electric Ireland

Stuart Mitchell

Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the results from its first collaboration with adaptive streaming company SeenThis, which delivered a 67% reduction in carbon emissions and a 31% increase in click-through rate (CTR) in a display campaign by advertising agency Dentsu Ireland for utility company Electric Ireland. This collaboration — run via Google’s Display & Video 360 between August 2024 and October 2024 – marks the first time a digital campaign has optimised the ad delivery and ad selection process to reduce carbon emissions. This proves that, when digital advertising is more sustainable, it…

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ACT Good Report 2025 celebrating the best campaigns promoting social and environmental responsibility

Stuart Mitchell

ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote sustainability and social responsibility and raise awareness of significant social and environmental issues. The report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings. The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global…

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As 2025 Industry Deadlines Hit, Subway, Wendy’s, And Crumbl Face Scrutiny Over Cage-Free Egg Failures Amid Escalating Bird Flu Crisis

Stuart Mitchell

With 2025 marking the self-imposed deadline for hundreds of food companies to transition to 100% cage-free eggs, a new report from The Humane League, a global nonprofit working to end the abuse of animals raised for food, reveals the state of the U.S. restaurant industry on its shift to cage-free eggs. With a concerning 74% of bird flu cases coming from caged birds this year, which companies have kept their word—and which are lacking transparency and hiding the truth from consumers? The 2025 Eggsposé evaluates major restaurant brands and convenience…

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Camden Charity Reports Big Impact Locally, As The UK’s Leading Authority In Participatory Grant-Making

Stuart Mitchell

London charity Camden Giving has continued in its mission of creating meaningful change and addressing local inequalities in Camden, as highlighted in its 2025 Impact Report out this week. Despite the worst poverty rate amongst all London Boroughs, Camden continues to be a beacon of civic engagement with residents, grassroots organisations and businesses coming together to foster collective power and drive meaningful change.  Enlisting the participation of local members of Camden communities in deciding how and when grant money has been utilised has been key in achieving the following successes…

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Cycling UK unveils brand refresh, cementing its vision for happier, healthier and greener communities

Stuart Mitchell

Cycling UK, the UK’s leading cycling charity, has today unveiled a refreshed brand to cement its charitable identity and help deliver its mission to enable and inspire people from all backgrounds to experience cycling’s joys and benefits. Developed in close partnership with the creative agency elvis, Cycling UK’s new brand is designed to underpin the charity’s commitment to creating happier, healthier and greener communities through cycling. Through its new look and feel, Cycling UK aims to show that more people cycling has far-reaching benefits for everyone, and not just those…

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