Month: May 2025

“Who’s Saving Who?” Flips the Script on Traditional Blood Donation Messaging

Stuart Mitchell

In a striking departure from traditional blood donation campaigns, Canadian Blood Services has launched a new national brand platform that shifts the spotlight from patients to the people who make donation possible: the donors themselves. Developed by Toronto-based independent agency Diamond, “Who’s Saving Who?” reimagines the donation experience by flipping the script to show how it can be deeply personal and rewarding, not only for those whose lives are saved, but also for those who give. At the heart of the campaign is a powerful insight: “What you get when…

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Asda Foundation publishes 2024 Impact Report

Stuart Mitchell

Asda Foundation has published its 2024 Impact Report, and revealed it gave 2,603 grants totalling £3,229,392 of funding to enable community groups to address the issues that mattered most in their local communities. Using grants from the Asda Foundation, grassroot community groups across the UK funded a variety of activities. This included keeping the lights on in community centres at risk of closing, to refurbishing outdoor spaces, to bringing people together to combat isolation and loneliness. Asda Foundation is funded by an annual donation from Asda. Throughout its 36-year history,…

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Amid uncertainty, global tax leaders are doubling down on transparency and digitalization, while sustainability’s impact grows: New Deloitte survey

Stuart Mitchell

As tax policy evolves on the global stage, Deloitte’s 2025 Global Tax Policy Survey gathered insights from more than 1,100 tax and finance executives across 28 countries, uncovering critical insights into the evolving landscape. The survey, now in its 12th year, revealed transparency and reporting and digitalization as enduring key priorities, while sustainability policy is having a growing impact on organizations amid ongoing regulatory uncertainty. “As they grapple with widespread uncertainty, global organizations are focusing on what they can control as the tax function undergoes significant policy shifts with the…

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Media price inflation trending towards long-term averages

Stuart Mitchell

The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions. Globally, prices are expected to have risen by 4.0% year on year in 2024 and this will be followed by a further 4.1% increase in 2025. The new numbers are consistent with long-term averages, but will have a major impact on brand planning for the year ahead. One caveat is that this round of forecasts was collected shortly after the unveiling of the new US economic policy –…

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Just Earth: Cambridge Institute for Sustainability Leadership (CISL) and Cambridge Conservation Initiative (CCI) host launch event for Tony Juniper’s new book

Stuart Mitchell

CISL and CCI recently hosted an event to celebrate the launch of Just Earth: How a Fairer World Will Save the Planet, the latest book by Tony Juniper CBE.   Just Earth shows how inequality underpin the biodiversity and climate crises which are ravaging our planet – and the crises cannot be solved unless society deals with the unfairness and injustice faced by our most vulnerable communities.  Tony Juniper, Chair of Natural England and CISL Fellow, began by explaining how he came to write the book: “[Carbon emissions] have been…

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