Day: 20 June 2025

Vattenfall in pilot project with 200 electrical Volkswagen cars

Stuart Mitchell

Electricity usage in Sweden is expected to increase over the next 20 years, while the share of weather-dependent electricity also rises. Bidirectional charging, storage, and fossil free electricity are parts of a pilot project aimed at using electricity more efficiently. For example, using the electrical vehicle’s battery for more than just driving. To meet the need for more electricity in combination with rapid changes in production and demand, ancillary services and smart control services are increasingly being used. Vattenfall, Energy Bank, and Scania Volkswagen Dealers are now launching a pilot…

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Unilever uncovers link between skin microbiome and mental wellbeing for the first time

Stuart Mitchell

New research conducted by Unilever scientists in partnership with the Microbiome Innovation Centre and the Brain & Behaviour Lab, University of Liverpool, has unveiled a fascinating potential link between the skin microbiome and mental wellbeing for the first time. The study offers unique insights that could transform our understanding of skincare and psychological wellbeing. While significant attention has been given to the impact of the gut microbiome on mental health, Unilever’s new study, published today in the British Journal of Dermatology, is the first to uncover the skin microbiome’s role…

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CAP – Objectification in in-game ads

Stuart Mitchell

The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend.  It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…

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McLAREN Racing announces major investment in Sustainable Aviation Fuel programme in 2024 Sustainability Report

Stuart Mitchell

McLaren Racing has published its annual Sustainability Report, a transparent overview of the team’s environmental and social impacts in 2024, including details of a major investment in Sustainable Aviation Fuel certificates (SAFc). Key achievements in 2024 include: • Reduced total greenhouse gas emissions by 8.6% compared to 2023, before SAF investment• Funded one million US gallons of sustainable aviation fuel, covering 100% of business travel emissions across all series• 48% reduction in F1 road freight emissions from switching to biofuel, a direct replacement for diesel which reduces emissions by up to 90%• Combined, our…

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Radisson Hotel Group opens Manchester’s first Radisson-branded hotel and company’s first Verified Net Zero hotel

Stuart Mitchell

Radisson Hotel Manchester City Centre, A Verified Net Zero Hotel, has opened its doors, bringing a fresh addition to the city’s hotel offering and delivering a stylish stay in an unrivalled central location. It is Radisson Hotel Group’s first hotel to open that has achieved Verified Net Zero status, achieving 2040 requirements of the Net Zero Methodology for Hotels today. Following an extensive refurbishment, Radisson Hotel Manchester City Centre, A Verified Net Zero Hotel, brings an upgraded hospitality experience, located just steps from the AO Arena and Manchester Victoria train…

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