Month: September 2025

Global Linear TV ad spend drops to $143.9 billion this year as viewers increasingly transition to streaming

Stuart Mitchell

The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video viewed on a smart TV or a TV connected to the internet) and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s latest Global Ad Trends: The changing shape of TV report explores a decade of ad spend data to understand linear TV’s decline…

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Gtech to host fundraising bash with movie star magic

Stuart Mitchell

Worcester-based Gtech is inviting people to join them for the Bollywood/Hollywood event at the city’s racecourse on Friday, October 3. The extravaganza will include food from Tom Cruise’s favourite Indian restaurant – award-winning Asha’s in Birmingham – as well as music, entertainment and a charity auction. Guests are invited to dress up for the occasion in outfits inspired by either Hollywood or Bollywood. The aim is to raise as much money as possible with all proceeds will go to Worcestershire Breast Unit Haven and MacMillan Cancer Support. Gtech launched its…

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Strongbow and Purple Goat lead the way in inclusive design with new accessible drinks packaging

Stuart Mitchell

Strongbow has partnered with global inclusive marketing agency, Purple Goat, part of WPP Media, to assess the accessibility of its drinks, becoming the first major alcohol brand in the world to add an assistive technology feature directly to its packaging. This builds on its ambition to become the ‘world’s most inclusive cider brand’ with their continued award-winning work with Purple Goat Agency. Strongbow’s cider products now feature a NaviLens QR code,  a high-contrast, smartphone-readable marker that helps blind and partially sighted shoppers find, understand, and engage with the product. The…

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SHELTER’s latest campaign reminds us a home is more than a roof over one’s head

Stuart Mitchell

What is the definition of a home? For many people, it’s four walls and a roof over one’s head. But homelessness charity SHELTER is aiming to challenge this common misperception with a hard-hitting campaign revealing the grim realities of the temporary accommodation that thousands of families are stuck in. Many people are stuck in accommodation that is mould-infested, cramped, noisy and devoid of basic facilities for cooking, heating or washing, they may be houses – but they’re certainly not homes.  Created by DUDE London and supported by HSBC UK, the…

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Barnardo’s Urges People To Consider Fostering

Stuart Mitchell

A remarkable mother-of-three who grew up in the care system before going on to foster more than 100 children over the past 40 years is today calling on others to consider becoming foster carers with Barnardo’s Scotland. Denise Hopkinson, who has been married to husband Rick for almost 50 years, was herself fostered as a young girl, and it was this period of her life that gave her the motivation and drive to become a foster carer herself. Denise, from Livingston, says: “I was a looked-after child and was in…

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