Tag: ROI

First-of-its-kind IPA data details strong ROI and long-term impact of Influencer Marketing

Stuart Mitchell

Influencer Marketing delivers strong returns, particularly over the long term. This is according to new data from the IPA was officially unveiled at its flagship Effectiveness Conference. The findings are drawn from the industry’s first-ever cross-industry Influencer Database, spanning 220 campaigns from 144 brands across 36 sectors and 28 markets, and capturing over £133 million in influencer spend. The initiative was led by IPA Effectiveness Leadership Group member Jane Christian, EVP Analytics, WPP Media, and provides the most comprehensive view to date of influencer marketing’s commercial impact. Influencers perform: The…

Read More

Email marketing budgets and ROI increase amid the pandemic

Stuart Mitchell

According to the latest ‘Marketer Email Tracker 2021’ report, created by the Data & Marketing Association (DMA) in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20% mark for the first-time (21.3%). Just under half of businesses now spend over 20% of their marketing budget on email (45%), the highest proportion on record since the DMA started the annual email tracking series in 2015. This year, marketers estimate email’s return on investment (ROI) to be £38.33 for every £1 spent – a figure…

Read More

Guest Post by Aimee Woodall: Measuring the New ROI

Stuart Mitchell

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

Read More