Day: 17 October 2025

Southeast Asia can harness vast renewable resources to meet fast-growing electricity demand

Stuart Mitchell

New IEA report examines opportunities for countries across the region to integrate more solar and wind into their power systems to help reach energy security and emissions goals Southeast Asia’s electricity demand is rising at one of the fastest rates in the world, underscoring the need for countries to diversify energy supplies and reinforce grid infrastructure. A new IEA report released today highlights how countries in the region can leverage their abundant renewable resources, notably wind and solar PV, to meet soaring demand and achieve their energy priorities. Electricity demand…

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CAP – Greener Homes – Building on Facts, not Fibs

Stuart Mitchell

The ASA/CAP have released a post called: Greener Homes – Building on Facts, not Fibs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The basis of environmental claims must be clear and should not mislead, even if it’s for homes. So, before you carve your greener home claims in stone, here are six tips to make sure your ads stand on solid ground. 1)…

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Three amazing entrepreneurs awarded UNEP Young Champions of the Earth prize

Stuart Mitchell

The UN Environment Programme (UNEP) and American cleantech CEO Chris Kemper announced today the selection of three environmental entrepreneurs from India, Kenya and the United States as the 2025 Young Champions of the Earth. Winners are recognized for groundbreaking contributions that advance a global circular economy and improving environmental outcomes by treating wastewater, expanding access to clean water, tackling plastic pollution, and creating sustainable alternatives to conventional materials. Award recipients will receive seed funding, mentoring, communications support, and a global platform to showcase and scale their solutions. The Young Champions program,…

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IPA to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in

Stuart Mitchell

The IPA has announced the forthcoming launch of the first industry-commissioned carbon emissions calculator for the media supply chain, developed in line with Ad Net Zero’s Global Media Sustainability Framework (GMSF). The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns. By adhering to the GMSF, the calculator will comply with internationally recognised sustainability standards, including the IPCC framework and the Greenhouse Gas Protocol. It will also directly support Action 3 of the Ad Net Zero Action Plan, which aims to cut…

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Amcor and Burts team up to launch crisps packs with 55% post-consumer recycled materials

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, has commissioned a survey of over 2,000 UK consumers* to understand what drives crisp-buying decisions. The study found that 1 in 3 UK consumers (30%) consider the environmental impact of the packaging when buying crisps. This proves to be particularly important for younger consumers, with 43% of 18-44 year-olds agreeing they are more likely to consider the environmental impact, compared to 20% of over 45 year-olds. The research – completed in August 2025 – underscores the collaboration between Amcor…

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