Month: October 2025

New IPA best practice guide aims to improve public sector agency procurement process

Stuart Mitchell

The IPA has published a best practice guide to help public sector bodies select the right advertising agency for their communications needs. It has been endorsed by the Crown Commercial Service and the Cabinet Office. The publication acknowledges that certain common procurement practices can discourage agencies from pursuing public sector work, including overly complex, low-value tenders; unequal and unrealistic timelines; last-minute delays or cancellations; and appointing an agency without follow-through on briefings. In response, the new best practice guide sets out ten clear principles to help public sector bodies run smarter, fairer and more…

Read More

Greenback and Amcor partner to bring advanced recycling to the UK

Stuart Mitchell

Greenback Recycling Technologies is proud to announce the first U.K. deployment of its Enval® advanced recycling module at global packaging leader Amcor’s facility in Heanor, Derbyshire, where it will undergo a six-month commissioning and trial phase. This significant step marks the first time Greenback’s modular chemical recycling technology is hosted by a global packaging leader in Europe. The partnership with Amcor aims to showcase the potential for co-locating modular recycling units within existing industrial infrastructure — bringing the circular economy closer to reality. The module’s installation at Heanor will provide…

Read More

Zest Powers Up EV Charging Location Growth with Plaswood Fencing

Stuart Mitchell

A bespoke fencing solution developed by Amcor’s Plaswood business has been selected by Zest Eco, one of the UK’s fastest-growing electric vehicle (EV) charge point operators, for use across its national network of charging sites. The Plaswood fencing – manufactured from at least 95% recycled plastic and recyclable at end of life where facilities exist – forms part of Zest’s wider strategy to build lower impact EV charging locations for local authorities, brands, and public destinations. As a Certified B Corp, Zest sought a solution that aligned with its core…

Read More

New Thrive™ Program Helps Businesses Keep Waste Out of Landfills

Stuart Mitchell

Kimberly-Clark Professional™ has announced the launch of its Thrive™ sustainability service that helps businesses reduce waste, track lifecycle progress and make a measurable environmental impact. Core to the service is a first-of-its-kind program2 that helps customers in North America upgrade their restrooms while diverting used qualifying dispensers1 from landfills. Kimberly-Clark Professional set out to remove the barriers for customers who might have concerns about disposing of the old equipment they will no longer need. Through the Thrive™ Dispenser Service, Kimberly-Clark Professional team members will collect qualifying used plastic dispensers1 directly…

Read More

CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

Read More