Day: 16 November 2025

WWF and IKEA renew their 23-year partnership

Stuart Mitchell

Since 2002, WWF and Inter IKEA Group have partnered in projects focusing on forests, climate, cotton, and freshwater to protect key landscapes, enhance biodiversity, and empower communities. Today, the partnership announced the next phase until 2030, continuing its work within forests and freshwater while taking a wider stance on agriculture.   WWF and IKEA have worked together to promote responsible management and protection of natural resources through joint projects in 23 countries, across Europe, Asia and South America. The new phase of the partnership will run from 2025 to 2030 and…

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Aston University and Colemans to develop smart sensors to deal with harmful dust on demolition sites

Stuart Mitchell

Aston University’s mechanical engineers are to pioneer a smarter, more sustainable way to manage harmful dust from building demolition through a partnership with Birmingham-based company Colemans.  In a first for the sector, the Knowledge Transfer Project (KTP) brings together expertise in demolition, smart sensors, mechatronics and digital manufacturing to explore this area and produce a protype. The design will have intelligent dust suppression and extraction techniques capable of responding to changing and unpredictable weather conditions. When inhaled, microparticulate silica dust from building materials can be harmful to human health. Conventional…

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Atos teams up with Digital Poverty Alliance to launch Employee Device Donation Programme

Stuart Mitchell

The Digital Poverty Alliance (DPA) has partnered with the Atos to launch an Employee Device Donation Programme, aimed at collecting used devices that can be redistributed to help combat digital exclusion across the UK. The initiative invites Atos colleagues in the Glasglow, Brimingham and London offices to donate unused devices, which will be securely refurbished and redistributed to individuals without access to essential technology. Working closely with a trusted ITAD partner certified under the ADISA standard, each donated device will be assessed, repaired where needed, cleaned and fitted with a…

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WARC research shows campaigns that embed Values-Driven Marketing unlock ad preference, likeability, relevance and performance

Stuart Mitchell

The ‘Values’ in Values-Driven Marketing (VDM), as defined by Behavorial Science, refer to desirable – although often unarticulated – motivations that shape how people think and act. They are deep-rooted drivers of consumer behavior and are predictive of how individuals will respond to marketing stimuli.  ‘Unlocking the value of Values-Driven Marketing’ is landmark research published today by WARC x Aletheia Marketing and Media brought to you by LIONS Advisory, highlighting the potential of VDM. It validates that VDM leads to meaningful lifts in ad preference, likability, perceived relevance and performance.…

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World’s biggest cause of food waste revealed on World Food Day – factory farming

Stuart Mitchell

An extra 16.5 million people in the UK – and two billion people worldwide – could be fed each year if governments prioritised food over feed, new Compassion in World Farming report reveals  An extra 16.5 million people in the UK – and two billion people globally – could be fed every year, if we stopped feeding grain to factory farmed animals, according to a new report released last month by Compassion in World Farming. In the UK, this equates to the land area of about Cambridgeshire and Norfolk combined,…

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