Day: 27 December 2025

Europe moves forward on carbon farming with Ireland’s national framework as key model

Stuart Mitchell

Ireland has reached a significant milestone in carbon farming, with the publication of draft principles for a nation-wide carbon farming framework, co-developed by Climate KIC and the Irish Department of Agriculture, Food and the Marine. Ireland is among the first European countries to propose a national framework for carbon farming, marking a major step in implementing the EU’s climate mitigation roadmap, including the Carbon Removals and Carbon Farming (CRCF) Regulation. Agricultural emissions in Ireland are significantly higher than the EU average, accounting for over one-third of the country’s total greenhouse…

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New CIPR research finds lack of industry exposure and work experience turning next generation away from PR careers

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has published new research revealing that limited access to industry professionals and work experience is deterring the next generation from choosing careers in public relations and communications. The report – Choosing Public Relations: Factors impacting career choice for the next generation of potential PR practitioners – was authored by Caroline Spence MCIPR, Senior Lecturer in Marketing at De Montfort University, and funded by the CIPR’s Research Fund. It surveyed 118 students and recent graduates across 12 UK universities studying marketing, business, and communications-related…

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FASTA programme launched to scale technologies that make farming part of the climate solution

Stuart Mitchell

FASTA – a pioneering programme backed by the UK Agri-Tech Centre and delivered in partnership with the Carbon Trust launched recently to help UK-based innovators scale the technologies needed to support sustainable farming in the UK. Developed in collaboration with key industry stakeholders, FASTA aims to accelerate the adoption of Measurement, Reporting and Verification (MRV) systems which are vital for credible sustainability claims, can unlock finance and drive measurable progress toward Net Zero. With agriculture contributing around 10% of greenhouse gas emissions (GHG) in the UK, MRV is vital to…

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Brazilian coffee unions and cooperatives strengthen safety and health

Stuart Mitchell

Coffee cooperatives, smallholder farmers and rural unions in Brazil’s main coffee-growing region joined efforts to promote safer and healthier workplaces through two capacity-building activities organized by the International Labour Organization (ILO) through its Vision Zero Fund  in collaboration with Brazil’s  Ministry of Labour and Employment and the National Confederation of Rural Salaried Workers (CONTAR), and with co-financing from the European Union. Held between 28 and 30 October 2025, the trainings brought together representatives from coffee cooperatives and more than 80 small producers and workers from the city of Santo Antônio do Amparo…

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PRCA Strengthens Membership Offer with an Updated Member Value Proposition

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched a revitalised Member Value Proposition (MVP), a thorough upgrade to the support, services and strategic guidance offered to its diverse and growing membership community. The enhanced MVP is designed to make PRCA membership easy and engaging, empowering practitioners, agencies and in-house teams to grow personally, professionally and commercially. This transformation follows an extensive listening exercise conducted throughout the year. Members across all bands shared their priorities, challenges and expectations with feedback that directly shaped the new proposition. In response to calls…

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